Levi’s® x AMBUSH®
Levi’s® and AMBUSH®Return with a Moto-Inspired Collection for Spring/Summer 2023
Japanese brand AMBUSH® is best known for its punk-infused, luxury-meets-streetwear approach to fashion. Since starting in 2008, the Tokyo-based label has gained notoriety through its bold vision & cutting-edge perspectiveon design. The brand’s idiosyncratic style has led to commissions & collaborations with an illustrious list spanning fashion icons to European Luxury Houses and American Streetwear brands. Building off a first collaborative effort from last year, Levi’s®& AMBUSH® return with a new moto-inspired collection for Spring/Summer 2023.
The first installment of the Levi’s® x AMBUSH®collaboration was all about exploring Levi’s® heritage through an AMBUSH® lens.For Spring/Summer 2023, the second installment dives further into AMBUSH’s unique stylistic approach using Levi’s® denim as a canvas. Composed of two gender-neutral pieces, the new collection features a denim jacket plus matching jeans and draws influence from motorcycle & biker culture.
First up is the Levi’s® x AMBUSH® Biker Jacket. Inspired by classic cafe racer moto jackets, it comes in a mid-indigo wash, and features a stand-up style collar with a snap-button latch, two chest pockets, two side pockets, and a No. 8 zip-front closure with a chunky AMBUSH zipper pull. The front of the jacket includes shadow patches on the chest & sleeves, a look achieved by adding patches when the denim is raw & removing them after the washing process. The back of the jacket features a waist panel with accordion detailing, along with a special edition co-branded back patch in black bearing the Levi’s® Two Horse Pull & AMBUSH® logos.
The second piece from the collection is the Levi’s® x AMBUSH® Biker Jean,a slim straight fit which also comes in a mid-indigo wash to match the jacket. It features front knee panel detailing plus an exposed No. 5 zipper front closure & branded AMBUSH® zipper pull. The back of the jean includes shadow pocket detailing, achieved through the same washing process as the patches on the jacket, along with a black Levi’s® Tab on the back pocket and special edition back patch bearing the Levi’s® Two Horse Pull & AMBUSH® logos.
The Levi’s® x AMBUSH® collection launches worldwide on January 12th, 2023. Both items will be available for purchase at theLevi’s®The Dubai Mall store.
About the Levi’s®Brand
The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.
About the AMBUSH® brand
AMBUSH® began as an experimental jewelry line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif in particular received media coverage around the world. With apparel created as a canvas to complete the story, AMBUSH® evolved into designing unisex collections. The brand made its Paris debut in 2015 with YOON and VERBAL being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry for 5 consecutive years from 2015, and HYPEBEAST 100 list for 8 consecutive years. In 2022, AMBUSH® presented the brand’s first runway at Milan Fashion Week.