The new HUAWEI Mate50 Pro with XMAGE technology joins Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award’s –

The new HUAWEI Mate50 Pro with XMAGE technology joins Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award’s –


Huawei and HIPA cooperate for the second time tosupport local photography enthusiasts to blaze a new trail in pro-level smartphone photography.

Dubai, United Arab Emirates — January19, 2023 —Huawei Consumer Business Group (CBG)takes a leap forward in supporting local talent and promoting creativity, by joining the line-up of partners in WORLD’S COOLEST WINTER – SEASON 2organized bythe Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA), one of the world’s most renowned photography associations,to make high-class photography more accessible to consumers.

With everything it has achieved over the past 51 years, the UAE has become a destination for those who seek exceptional experiences in various fields, and so is its winter, which offers unique and amazing options. This competition uses the light to reflect the most beautiful natural, cultural and recreational landmarks of the UAE, highlight its diverse tourism activities and encourage the public and photographers to share their experiences in a winter that is full of activities and events, and to take the most wonderful pictures that reflect the uniqueness and beauty of nature, and the UAE’s fertile environmental diversity that enriches experiences. It allows them to enjoy its warm winter, in deserts, plains, valleys and mountains, uniqueness of its sea view, diversity of its wildlife, and celebrate the faces, streets and society of the UAE with the creativity of their lenses in “Winter in the UAE” category.

The HUAWEI Mate50 Pro does an incredible job in capturing the luminous Burj Khalifa with its radiant glow as illustrated by Waheed Akhtar @dubai.uae.dxb

Commenting on the partnership, Ali Bin Thalith – Secretary General of the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) said:“We are proud to renew our cooperation with Huawei, to promote creativity and widen the horizon for the growing visual arts creative communities in quantity and quality. Portable technologies achieve major technical gains for ease of learning, use and unlimited spread.We invite all artists to participate with their cultural and tourism themed creations and translate their interaction with the second season of “WORLD’S COOLEST WINTER – SEASON 3”. We are confident that they will be able to present the finest works of the UAE’s environment, nature, wildlife, stunning terrain and unique and diverse community”.

Peak Yin, Country Manager of Huawei CBG, UAE remarked: “Huawei believes in nurturing local talent through cutting-edge technologies and meaningful partnerships with established platforms, such as HIPA, that encourage self-expression through the art of photography. We recently launched HUAWEI Mate50 Pro, that allows everyday smartphone users to express themselves creatively and turns them into professional photographers, and enables them to further explore professional photography opportunities. Together with HIPA, we are calling out all professional and amateur photography enthusiasts to create their own masterpieces and  fulfill their potential”.

Budding photography enthusiasts and local artists that showcase their professional photography skills, have the chance to be selected as one of three winners who will receive the HUWAEI Mate50 Pro – representing a major step forward in smartphone aesthetics, thanks to the symmetrical Space Ring Design and packs an Ultra Aperture XMAGE Camera, which boasts the first-ever 10-scale adjustable physical aperture and most versatile photography capabilities ever seen on a HUAWEI Mate smartphone. In terms of performance, the HUAWIE Mate50 Pro is armored by the ultra-reliable “Kunlun Glass” which boosts drop resistance by 10 times . These robust features are enhanced by futuristic Super Device and EMUI 13, which debuts on the HUAWEI Mate50 Pro and offers a broad array of seamless smart services.

World’s Coolest Winter – Season 2: Submissions will be accepted till 24:00 on 31st January 2023 UAE standard time.

@khaled.bakkora made use of the bright light and the HUAWEI Mate50 Pro to capture well-lit photos for a stunning visual experience.The talented @mostafa_brayez showcased his photography skills thanks to the staggering HUAWEI Mate50 Pro camera night features with well centered and bright night shots

The partnership isn’t the first time HIPA has collaborated with Huawei. In 2019 HIPA and Huawei organized Huawei Moments Instagram photography competition among mature and professional Huawei smartphone photographers, where four grand prize winners, selected out of 9000 submissions by HIPA’sjudgingpanel, got a chance to test the HUAWEI P30 Pro camera and impressive performance in various real-life conditions during the photo-tour in Iceland.



About Huawei Consumer BG

Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population. Fifteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

About the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA):

The Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) is an internationally renowned photography competition. It was launched in 2011 by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai. The award enjoys a social and legal stature as a tool for promoting Dubai’s vision of artistic and cultural excellence. On a local level, the award hopes to develop and increase awareness of the art of photography amongst the local Emirati population. For more information visit

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