Dubai, 30 June 2026 – PPHE Hotel Group, the international hospitality real estate group which develops, owns and operates a multi-brand portfolio of hotels and resorts, has expanded its digital transformation strategy through a landmark partnership with Hudini. The agreement will see PPHE use Hudini’s integrated technology solutions across 17 of its European properties, supporting the group’s wider ambition to enhance service delivery, empower hotel teams and drive operational excellence.

The partnership forms part of PPHE Hotel Group’s broader strategy to reimagine how hotels are run by combining technology with the personalised service that sits at the heart of hospitality. Through a more connected digital ecosystem, the group aims to streamline operations, strengthen collaboration between teams and create a smoother, more responsive experience for guests across every stage of their journey.