Publication showcased as the UAE participates as Country of Honour at one of the world’s leading publishing events

18 June 2026, Dubai, UAE: ELF Publishing launched Lives in Pomegranate by Emirati author Ali AlShaali at the Beijing International Book Fair (BIBF), where the United Arab Emirates is participating as the fair’s Country of Honour.

The launch forms part of the UAE’s cultural programme at BIBF and the Al Bait Al Emarati pavilion – overseen by the UAE Embassy in China and jointly organised with the Ministry of Culture – highlighting the country’s growing literary landscape and strengthening cultural exchange between the UAE, China, and the wider international publishing community.

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