RIYADH/DUBAI, 18 June 2026- Unifonic, the region’s leading AI-native CX Platform, has entered into a strategic partnership with Ideem to establish a secure digital ecosystem for enterprises across the Gulf Cooperation Council (GCC) with next-generation, passwordless authentication.

Unifonic has established itself as a trusted partner to the region’s largest brands, enabling them to navigate the complexities of customer communication across telecom, conversational messaging, digital messaging and social media messaging channels. With the GCC organisations championing digital maturity potential, Unifonic strives to address the challenges associated with ‘authentication,’ which is emerging as one of the biggest hurdles in the customer journey.