Dubai, UAE, April 21, 2026: Hisense, a leading brand in global consumer electronics and home appliances, today marks the 50-day countdown to the FIFA World Cup 2026^TM with the launch of its global campaign. As a three-time FIFA World Cup official sponsor, having first partnered with FIFA in 2018 and continuing in 2022, Hisense once again leverages the world’s biggest sporting stage to spotlight a new generation of flagship products designed to elevate how fans watch, live, and connect.

RGB MiniLED Breakthroughs for the Ultimate Matchday

At the center of Hisense’s World Cup lineup is its latest display innovation: RGB MiniLED, led by the flagship UR9 Series alongside the premium UX. Powered by an RGB MiniLED backlight system and the Hi-View AI Engine RGB processor, the UR9 Series achieves 100% of BT.2020 color coverage with exceptional accuracy and vibrancy. Equipped with a native 180Hz refresh rate, a Devialet-tuned 4.1.2 Multi-Channel audio system, and region-optimized panels, Anti-Reflection & Glare-Free for Europe, Australia and other regions, and Obsidian Panel for the Americas, it brings stadium-grade sight and sound straight to your living room. 

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