Tag Archives: Featured

Real Estate

Dubai Land Department, Emirates NBD Forge Strategic Partnership

Dubai Land Department, Emirates NBD Forge Strategic Partnership to Advance Real Estate Ecosystem and Deliver Innovative Customer Financial Solutions

Dubai, United Arab Emirates, 22ndJuly 2025: Dubai Land Department has signed a memorandum of cooperation with Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, to establish a joint framework for conducting regulatory and technical studies. The partnership aims to develop streamlined mechanisms for real estate transaction registration and enhance the efficiency of the broader real estate ecosystem. It will focus on delivering innovative financial solutions that prioritise customer experience and support investors throughout their property journey.

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Technologies

Chinese Retail Apps Drive Nearly Three-Quarters of UAE eCommerce Ad Spend Amid Rising Competition

Home-grown brands face uphill battle as overseas players double down on UAE opportunity

Dubai, United Arab Emirates – 23 July 2025 – AppsFlyer has released the UAE findings of its annual State of eCommerce Mobile Marketing report, revealing how Chinese eCommerce apps continue to dominate user acquisition (UA) spending in one of the world’s leading mobile-first economies. In the first half of 2025, Chinese apps accounted for nearly three quarters (73%) of all UA spend in the UAE. While further behind, France (13%) and India (8%) are also fast emerging as significant challengers, driven by targeted campaigns and potentially expat-focused strategies.

Sue Azari, Industry Lead – eCommerce, AppsFlyer.

The report highlights the intensifying competition overseas brands pose to local eCommerce retailers, which saw their own UA investments shrink. This likely reflects a mix of budget reallocations, mounting competitive pressure, and market consolidation. However, AppsFlyer experts note that home-grown players still have an opportunity to grow, provided they adopt clearer strategies and embrace performance-driven, localised campaigns.

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Featured, Sports & Recreations

LuLu Exchange & LuLu Money Partner with the Argentine Football Association

Joining Hands with Champions: LuLu Exchange & LuLu Money Partner with the Argentine Football Association

Dubai, 22/07/2025

LuLu Exchange, a leading cross-border payments provider in the UAE, Oman, Bahrain, Kuwait, and Qatar, and LuLu Money, its flagship remittance app, have announced a partnership with the Argentine Football Association (AFA), signing on as their Regional Fintech Partners.

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Shopping & Promotions

7UP launches summer campaign, new flavour

  • As temperatures rise during the hottest weeks of the year, 7UP® brings new flavors and chill experiences that leave consumers feeling super duper refreshed in the summer heat.
  • ‘7-Days of Super Duper Summer’ social stunt brings a snowy surprise to scorching cities across the region.

Friday, 18th July 2025 – This summer, 7UP adds more variety with Mint Mojito – blending lemon-lime fizz and mint – launching in Egypt, Pakistan, Saudi Arabia, Kuwat, India and the UAE. In the UK, 7UP Pink Lemonade brings a zesty mix of lemon-lime and raspberry for a fresh twist on a sweet classic. Also, as the temperature rises here, 7UP has launches 7UP’s ‘7 Days of Super Duper Summer’ campaign taking over social media feeds with surprising computer-generated imagery content that transports the viewers to a refreshing snow-filled oasis.

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Business & Investments

BurjX Secures FSRA License, Launches ADGM-Regulated Trading Platform with 100+ Digital Assets

Abu Dhabi, UAE – 21stJuly, 2025

BurjX, the UAE-born digital asset trading platform, has officially secured its Financial Services Permission from the Financial Services Regulatory Authority (FSRA) of ADGM, the international financial centre of Abu Dhabi, the Capital of the UAE, for brokerage and custody activities.

In a landmark achievement, BurjX becomes a fully regulateddigital asset brokerage platform to offer and support trading of over 100 digital assets, setting a new standard for market access, regulatory depth, and product breadth in the region.

The UAE’s cryptocurrency market is projected to generate US$395.9 million in revenue in 2025, with the user base expected to reach 3.88 million by 2026.

With nearly one-third of the population set to own crypto within the next year, the UAE ranks among the highest adoption rates globally. BurjX is setting the benchmark for what a regulated, homegrown platform can be.

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