AppsFlyer Introduces Web Performance Measurement, Advancing the Modern Marketing Cloud Across the Full Customer Journey

The latest addition to AppsFlyer’s Measurement Suite brings mobile-grade attribution and optimization signals to web

May 21, 2026 — AppsFlyer, the Modern Marketing Cloud, today launched Web Performance Measurement, extending the attribution standard that defined mobile performance marketing to web. The release gives marketers one independent source of truth across web and mobile, with the same signal infrastructure that mobile teams have relied on for years.

The result is a performance attribution and activation layer that sits alongside existing analytics tools, eliminating conflicting network reports, closing the signal gap between measurement and optimization, and connecting mobile acquisition to web conversion without requiring additional tools or fragmented workflows.

Capabilities include:

• Web Attribution and Optimization Signals: Independent, mobile-grade measurement signals for web campaigns, providing a single, unbiased attribution framework, and automatically routing real-time conversion signals back to every major ad network.
• Extended Attribution Coverage for Walled Gardens: Unified reporting across major ad networks under one consistent measurement layer, eliminating gaps in cross-network visibility.
• Creative for Web: Act on cross-platform creative intelligence across web and mobile, to inform smarter creative decisions and optimize with precision.
• Cost and Revenue Omnichannel measurement: Cross-platform attribution linking mobile acquisition to web conversion and web acquisition to mobile conversions in a single unbroken path, giving teams the complete, unified ROAS picture that no single-platform tool can produce.

Continue reading Revolutionizing Web Marketing with AppsFlyer’s Performance Measurement →

New AppsFlyer data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content

Dubai, United Arab Emirates — April 01, 2026 — AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies.

Continue reading Middle East Subscription App Economy Shifts as Growth Moves to New Categories, Platforms and Monetisation Models →

Dubai, United Arab Emirates – March 11, 2026 – AppsFlyer, the Modern Marketing Cloud, has announced the appointment of Alexia Nakad as General Manager, Western Europe and the Middle East. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region.

AppsFlyer Appoints Alexia Nakad as General Manager, Western Europe and the Middle East

The appointment represents a key step in AppsFlyer’s continued evolution as the Modern Marketing Cloud, helping brands unify measurement, data collaboration, and activation across increasingly complex digital ecosystems.

Continue reading AppsFlyer Appoints Alexia Nakad as General Manager, Western Europe and the Middle East →

New report with Sensor Tower and M+C Saatchi Performance reveals how brands can turn the world’s biggest soccer tournament into measurable growth, before, during, and long after the final whistle

Sarah Maina, Regional Manager, France and Middle East at AppsFlyer

Dubai, United Arab Emirates — March 02, 2026 –AppsFlyer, the Modern Marketing Cloud, today announced the release of Scoring Big: The Complete Marketer’s Guide to the World’s Biggest Soccer Event, a new report created in collaboration with Sensor Tower and M+C Saatchi Performance.

Continue reading AppsFlyer releases “Scoring Big: The Complete Marketer’s Guide to the World’s Top Soccer Event” →

State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition

Dubai, United Arab Emirates – January 15, 2026 – AppsFlyer, the Modern Marketing Cloud, has released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.

Continue reading AppsFlyer State of Gaming Report: AI Is Flooding Mobile Gaming Marketing Channels and Raising the Cost of Standing Out →