- New research shows that two-thirds of respondents are quantifying their generative AI ROI, finding that for every $1 million spent, they are seeing $1.41 million in returns through cost savings and increased revenue
- 98% of business and IT leaders plan to invest more in their AI initiatives in 2025, but 58% claim that making their data AI-ready remains a challenge

Dubai, UAE – April 16, 2025 – Snowflake, the AI Data Cloud company, in collaboration with Enterprise Strategy Group, today released the “Radical ROI of Generative AI,” which found that 92% of respondents reported that their AI investments are already generating ROI, with 98% planning to invest even more on their AI initiatives in 2025.

Mohamed Zouari, General Manager, Middle East, Turkey, and Africa, Snowflake
Continue reading Snowflake Research Reveals that 92% of Early Adopters See ROI From AI Investments


