ULTA BEAUTY OPENS ITS SECOND UAE STORE AT DUBAI MALLExpanding its presence in the region in partnership with Alshaya Group
Dubai, UAE – 30 March 2026: Ulta Beauty, the largest specialty beauty retailer in the United States, has opened its second store in the United Arab Emirates at Dubai Mall, in partnership with Alshaya Group, one of the world’s leading international retail franchise operators. The opening marks a significant milestone in the brand’s continued expansion across the Middle East, following its successful debut in Mall of the Emirates earlier this year.

