Companies Can Harness Behavioural Science to Encourage Greener Choices

Written by:Gabriele Indrieri, Vice President and Managing Director for EMEA South Region at SAP Concur

As COP28 approaches, the initiative emphasizes the need to cut emissions by 43% by 2030. Despite the focus on sustainability since the Paris Agreement seven years ago, turning intentions into actions remains a challenge as people are struggling to balance their desire for eco-friendliness with their old habits. Considering this “attitude-behaviour gap,” businesses in the Middle East can play a role in helping employees make a change by adopting sustainable practices, especially in areas like travel.