Category Archives: Technologies

Technologies

Middle East Mobile App Market Surges with over 30% YoY Growth

Middle East Mobile App Market Surges with over 30% YoY Growth in Instals Across Several Key Countries, AppsFlyer Report

  • Globally,2024 proved to be a big year for Generative AI apps, which achieved a standout 200% YoY increase in installs 
  • In the UAE and Saudi, GenAI app marketers sought to capitalize on the market buzz and increased their user acquisition ad spend by 94% YoY

Dubai, United Arab Emirates – Monday 13, 2025 – AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has released its annual lookback at the past year’s mobile app trends. The year saw notable growth in user acquisition ad spend and revenue, fueled by increasingly advanced monetization strategies and the expanded use of AI in marketing. The findings reflect the industry’s increasing understanding of how to adapt to the ongoing changes in the market.

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Technologies

Synology Launches ActiveProtect to Simplify Business Data Protection

Dubai, United Arab Emirates — January 13, 2025 — Synology has announced the general availability of ActiveProtect, a new line of data protection appliances that integrate enterprise backup software, server, and backup repository into a unified solution. Designed to simplify complex data protection, ActiveProtect offers comprehensive platform support, advanced security, and scalability, all with a transparent pricing model.

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Technologies

OPPO Unveils Innovative AI Solutions at the 2025 Google Cloud Shenzhen Summit to Boost Smartphone Productivity and Security

Dubai, UAE, January 10, 2025: Global leading smart device brand OPPO debuted at the 2025 Google Cloud Shenzhen Summit, announcing further expansion of its collaboration with Google Cloud in AI productivity applications and cloud security, unveiling a series of new features.

Kai Tang, President of OPPO’s Software Engineering, said: “OPPO collaborates with top global technology companies with an open mindset, striving to integrate cutting-edge AI technology into our products. Google is one of the leaders in the global AI field, and I believe that the partnership between OPPO and Google will bring users a more efficient and secure next-generation AI experience.”

（Kai Tang at Google Cloud Shenzhen Summit)

OPPO and Google Expand Collaboration in AI Productivity

In the Find X8 series launched in international markets, OPPO has utilized Google’s Gemini model in several efficient productivity tools:

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