Category Archives: Technologies

PIRELLI INTRODUCES THE NEW P ZERO: CUTTING-EDGE TECHNOLOGY TO ENHANCE PERFORMANCE AND SAFETY

Handling and shorter braking distances are the new tyre’s key features, achieved thanks to virtual development techniques and artificial intelligence.

Pirelli’s iconic tyre, the preferred option for the world’s premium and prestige car manufacturers, is now in its fifth generation. For 40 years, it has symbolised technological innovation.

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ALEC Partners with Emirates Red Crescent, Smart Life, Charity Association in Riyadh for Ramadan Campaign

ALEC donates AED 160,000 towards health programmes of labourers and those in need in Palestine, matching the value of donated items by employees

Dubai, United Arab Emirates – 29March, 2025– As part of its community outreach during the Holy Month, ALEC donated dry food and hygiene care packages worth AED 160,000 to labourers and low-income families in UAE& KSA. These items were distributed among beneficiaries through ALEC partners Emirates Red Cresent, SmartLife (NPO/NGO) and Charity Association in Riyadh.

Over 1,800 ALEC employees, including some of ALEC’s subcontractor and other partners across nine projects across UAE & KSA as well as the company’s head offices and factories donated these items. Furthermore, 64 ALEC employees volunteered to package the dry food and hygiene products into care hampers and then, alongside SmartLife volunteers, actively participated in distributing these at a labour camp in Dubai.

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POCO F7 Series: Unleashing Unstoppable Power in the UAE!

Dubai, UAE, March 28th, 2025POCO, a globally recognized technology brand celebrated by young tech enthusiasts, proudly unveiled its latest flagship lineup—the highly anticipated POCO F7 Ultra and POCO F7 Pro—At a spectacular launch event in Singapore yesterday. The event, attended by top media representatives and industry experts, showcased POCO’s unwavering commitment to innovation, performance, and accessibility.

Designed to deliver exceptional speed, efficiency, and all-around excellence, the POCO F7 Series integrates state-of-the-art technology while maintaining affordability, staying true to POCO’s mission of offering high-performance devices at unbeatable value.

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Western Digital Global World Backup Day Survey Finds a Whopping 87% Actively Backup their Content

Despite Positive Momentum, Many Still Face Challenges with Storage Limits, Time Constraints and Awareness

Dubai, United Arab Emirates – March 27, 2025Consumers have become more reliant on personal data for everything from health records, financial documents, home video and photos, social media videos and more, and manyare realizing the importance of backing up data.

Western Digital today announced the results of a global research study by Researchscape, where 87% of respondents cite that they backup their data automatically or manually. The top reasons for backing up personal data are fear of losing important files (83%), to free up space on their device (67%) and to protect against cyber threats (42%). 19% do it because they were told to.

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Panasonic Introduces FanProSelect Website With Interactive Product Selection Guide

FanProSelect makes it easier than ever for customers to browse, research, and understand Panasonic’s extensive ventilation technologies

Dubai, United Arab Emirates

Panasonic Electric Works Middle East & Africa (PEWMEA), a division of Panasonic Marketing Middle East and Africa FZE (PMMAF), is proud to announce the launch of FanProSelect (https://fanproselect.mea.panasonic.com), a pioneering digital platform bringing intelligent automation to ventilation product selection across the Middle East & Africa. FanProSelect transcends traditional product catalogs, offering a user-friendly and intuitive web interface to seamlessly navigate the otherwise complex process of ventilation products selection. Ideal for professionals and consumers alike, the platform offers a powerful suite of features, allowing customers access to Panasonic’s wide variety of industry-leading solutions for every ventilation requirement.

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