Category Archives: Technologies

AppsFlyer Research Confirms ‘Ramadan Effect’ as Middle East Mobile App Revenues Surpass US$1.7 Billion, Showing 18.6% YoY Growth

The Holy Month continues to drive a significant spike in mobile app engagement and revenue across the Middle East

Shopping and Finance apps once again lead the charge

Dubai, United Arab Emirates – April 02, 2025 – As brands across the region continue to compete for consumer attention during the Holy Month, new data fromAppsFlyer, the global leader in marketing measurement, attribution, and data analytics, reveals another year of dramatic growth in mobile app engagement, installs, and revenue across the Middle East — as marketers double down on seasonal campaigns to capture user attention during this critical commercial period.

Continue reading AppsFlyer Research Confirms ‘Ramadan Effect’ as Middle East Mobile App Revenues Surpass US$1.7 Billion, Showing 18.6% YoY Growth

KDK launches ‘FanProSelect’, a revolutionary product selection platform for quick and easy one-stop ventilation solutions

FanProSelect helps beginners and professional alike to efficiently choose the most suitable solutions to meet their air and ventilation requirements

Dubai, United Arab Emirates

KDK Company, a division of PES Japan and a trusted name in electrical fans and ventilation technology, today announced the launch of FanProSelect (https://fanproselect.kdk-mea.com), a comprehensive online product selection platform designed to revolutionize how customers in the Middle East and Africa region browse, compare and select ventilation systems most suited to their needs. This innovative platform features a wide range of KDK product categories – from residential fans to industrial ventilation systems to ventilation accessories – making product selection and configuration easy even for beginners.

Continue reading KDK launches ‘FanProSelect’, a revolutionary product selection platform for quick and easy one-stop ventilation solutions

Gartner Forecasts Worldwide GenAI Spending to Reach $644 Billion in 2025

Gartner Forecasts Worldwide GenAI Spending to Reach $644 Billion in 2025

CIOs Must Prepare for Rising GenAI Spending in 2025, Fueled by Better Foundational Models and Growing Demand for AI Products

John-David Lovelock

Dubai, United Arab Emirates, April 2, 2025 — Worldwide generative AI (GenAI) spending is expected to total $644 billion in 2025, an increase of 76.4% from 2024, according to a forecast by Gartner, Inc.

Continue reading Gartner Forecasts Worldwide GenAI Spending to Reach $644 Billion in 2025

PIRELLI INTRODUCES THE NEW P ZERO: CUTTING-EDGE TECHNOLOGY TO ENHANCE PERFORMANCE AND SAFETY

Handling and shorter braking distances are the new tyre’s key features, achieved thanks to virtual development techniques and artificial intelligence.

Pirelli’s iconic tyre, the preferred option for the world’s premium and prestige car manufacturers, is now in its fifth generation. For 40 years, it has symbolised technological innovation.

Continue reading PIRELLI INTRODUCES THE NEW P ZERO: CUTTING-EDGE TECHNOLOGY TO ENHANCE PERFORMANCE AND SAFETY

ALEC Partners with Emirates Red Crescent, Smart Life, Charity Association in Riyadh for Ramadan Campaign

ALEC donates AED 160,000 towards health programmes of labourers and those in need in Palestine, matching the value of donated items by employees

Dubai, United Arab Emirates – 29March, 2025– As part of its community outreach during the Holy Month, ALEC donated dry food and hygiene care packages worth AED 160,000 to labourers and low-income families in UAE& KSA. These items were distributed among beneficiaries through ALEC partners Emirates Red Cresent, SmartLife (NPO/NGO) and Charity Association in Riyadh.

Over 1,800 ALEC employees, including some of ALEC’s subcontractor and other partners across nine projects across UAE & KSA as well as the company’s head offices and factories donated these items. Furthermore, 64 ALEC employees volunteered to package the dry food and hygiene products into care hampers and then, alongside SmartLife volunteers, actively participated in distributing these at a labour camp in Dubai.

Continue reading ALEC Partners with Emirates Red Crescent, Smart Life, Charity Association in Riyadh for Ramadan Campaign