Geneva, Switzerland – 11 September, 2025 – Kempinski Hotels has announced the appointment of Frank Veenstra as Chief Development Officer, tasking him with helping to shape the brand’s next phase as Kempinski continues to move into the ultra-luxury segment.

Veenstra will lead the evolution of Kempinski’s development strategy, focusing on curating its portfolio in ways that resonate with a new generation of high-end travellers while honouring Kempinski’s legacy as Europe’s oldest luxury hotel group. As Chief Development Officer, Veenstra will be responsible for advancing and refining the organization’s growth strategy, selectively determining hotel assets for investment while navigating continued growth through management agreements, and developing and strengthening the larger development team for long–term success.