Category Archives: Fashion & Trends

Fashion & Trends

Ipekci Otantik Celebrates Grand Opening at Mercato Mall with Attendance of Turkish Consul General

Dubai, UAE – April 25, 2025 – Mercato Mall welcomed the launch of Ipekci Otantik, a leading Turkish fashion brand renowned for its dedication to sustainable and natural fabrics. The grand opening took place on April 25 at 4 p.m. and drew the presence of VIP guests, media, and fashion enthusiasts.

The event was held under the patronage of His Excellency Onur Saylan, Consul General of Turkey in Dubai, who also moderated the ceremony. His presence highlighted the strengthening cultural and commercial ties between Turkey and the UAE, as well as the rising demand for eco-conscious fashion in the region.

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Fashion & Trends

Celebrate Women’s Style with Max Fashion’s Seasonal Must-Haves

Max Fashion, the region’s leading fashion destination, is spotlighting a curated selection of women’s fashion essentials that embody effortless elegance, versatile design, and timeless style. Perfectly suited for seasonal gatherings, casual outings, and sunny getaways, the pieces offer a graceful balance between comfort, craftsmanship, and contemporary appeal.

Among the standout selections is the Embroidered Tiered Midi Dress, a flowing silhouette adorned with delicate embroidery that adds a refined touch to any occasion, from garden parties to weekend brunches. Designed to flatter with its tiered structure and midi length, the piece ensures an effortlessly chic look for any setting.

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Fashion & Trends

Renowned luxury Fashion Designer and Creative Director of Ejjeh 1926, Amer Ejjeh, is set to host an exclusive trunk show from April 27 to 30, 2025

Renowned luxury Fashion Designer and Creative Director of Ejjeh 1926, Amer Ejjeh, is set to host an exclusive trunk show from April 27 to 30, 2025 in the prestigious enclave of Kattameya Heights, Cairo, showcasing the latest summer collection.

The event marks a significant chapter in the brand’s ongoing regional expansion and represents a bold step forward in reshaping the bespoke menswear landscape across the Arab world.

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Fashion & Trends

Virgio Announces Collaboration with Miss UAE Dr Mahra Lutfi to Drive Sustainable Fashion Movement

Dubai, April 17, 2025: Virgio, the pioneering sustainable fashion brand, has announced Dr Mahra Lutfi—Miss UAE and Miss Planet International—as its Sustainable Fashion Ambassador. The collaboration was announced during a media event that had industry leaders and key stakeholders in attendance at the Paramount Hotel in Dubai, underscoring Virgio’s commitment to making ethical fashion mainstream and promoting eco-friendly style choices throughout the region and beyond.

Founded in 2023, Virgio has established itself as a pioneer in sustainable fashion, blending contemporary design with eco-conscious practices. The brand’s approach combines natural, biodegradable fabrics with transparent, ethical manufacturing. The brand’s collections are crafted in Sedex-certified factories, are PETA-certified cruelty-free, and use innovative packaging to reduce environmental impact. With a presence both online and in stores, Virgio has seen rapid growth in India, driven by a new generation of consumers seeking style without compromise on responsibility.

Mr Amar Nagaram, CEO and Co-Founder of Virgio,

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Fashion & Trends

The Fashion Industry’s Next Power Move Happens at Brand Booster 2025

United Arab Emirates – Dubai, April 2025:

In a city built on bold visions and constant reinvention, Brand Booster returns for its third edition, reaffirming its role as one of the Middle East’s most dynamic and influential fashion platforms.

Set to take place on May 13th and 14th, 2025, at Paus Club Dubai a creative venue known for its cutting-edge energy Brand Booster 2025 brings together the best of the fashion world in a carefully curated B2B setting. This edition showcases not only emerging designers with fresh ideas but also established labels, including renowned international brands, offering attendees a compelling cross-section of fashion’s present and future. Unlike conventional showcases, Brand Booster blurs the lines between what’s now and what’s next positioning itself as a space where visionary creatives, disruptive talents, and seasoned professionals come together to shape the industry.

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