Category Archives: Business & Investments

Mitsumi Distribution Forges Strategic Partnership with Samsung to Propel Mobile eXperience products and solutions in UAE

Mitsumi Distribution Forges Strategic Partnership with Samsung to Propel Mobile eXperience products and solutions in UAE

Date: Dubai, UAE; February 20, 2024

Mitsumi Distribution has announced a pivotal partnership with Samsung Gulf Electronics, establishing Mitsumi Distribution as an authorized B2B distributor for Samsung’s complete lineup of Mobile eXperience products and solutions in the United Arab Emirates. This includes a diverse array of products such as smartphones, tablets, smartwatches, and an extensive range of mobile accessories, featuring batteries, flip covers, SD cards, and more.

The partnership marks a significant milestone for Mitsumi Distribution, enhancing its portfolio by adding Samsung’s cutting-edge technology products. The collaboration is set to redefine the landscape of smart device distribution in the UAE, bringing innovative solutions and a diverse product range to consumers.

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Choithrams marks 50 Years of Goodness, ready for a golden run into the next 50

Choithrams marks 50 Years of Goodness, ready for a golden run into the next 50

Community-Favourite Announces Significant Expansion Plans

Dubai, United Arab Emirates – Community-favourite supermarket brand Choithrams announces the celebration of its golden jubilee anniversary in the UAE.

In 2023, Choithrams opened 10 new stores in the UAE, solidifying its position as a leading supermarket chain in the region.  Looking ahead, the company, which is currently exhibiting at Gulfood 2024, aims to continue its expansion with the ambitious goal of opening 5-6 stores annually both in the UAE and across the region.

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Café Barbera Unveils KSA Expansion at Gulfood, Bringing a Taste of Italy to Riyadh

Café Barbera Unveils KSA Expansion at Gulfood, Bringing a Taste of Italy to Riyadh

Dubai, United Arab Emirates; 21 February 2024:

Café Barbera, the iconic Italian coffee house with over 150 years of history, announced its exciting expansion into the Kingdom of Saudi Arabia at Gulfood 2024. This exciting entry into the Saudi Arabian market is made possible through a strategic partnership with Big Apple Sweets LLC, a prominent foodservice operator in the UAE. The first outlet under this partnership will open in Riyadh in just four weeks, representing an important milestone in bringing authentic Italian coffee culture to the region.

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Exceptional experiences await customers as leading retailer BTC Fashion partners with MarTech innovator WebEngage

Exceptional experiences await customers as leading retailer BTC Fashion partners with MarTech innovator WebEngage

BTC Fashion, the retail group known for bringing world-renowned brands Matalan, Miniso, Superdry and Balabala to GCC and Levant regions, has partnered with marketing automation trailblazer WebEngage to deliver personalized and exceptional experiences to its vast customer base.

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February 21st, UAE, Qatar: BTC Fashion, the retail arm of the Business Trading Company (BTC) and the promoter of world-renowned brands such as Matalan, Miniso, Superdry and Balabala in GCC and Levant regions, has partnered with leading marketing technology (MarTech) company WebEngage to engage its vast customer base with personalized and exceptional experiences. 

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Noor Oil, IFFCO Group’s flagship brand Collaborates with BEEAH

Noor Oil, IFFCO Group’s flagship brand Collaborates with BEEAH to Sustainably Recycle Used Cooking Oil into Bio-diesel

Every litre of used cooking oil collected will save 1,000 litres of water

DUBAI, UAE, 20 February, 2024: Noor Oil, one of IFCCO’s flagship brands, is joining forces with the BEEAH Group, the region’s leading sustainability and digitalization pioneer, to facilitate measures that enable public participation in the UAE’s march of progress in achieving net zero targets by recycling used cooking oil as an alternative bio-fuel, a practice that extends far beyond mere waste management.

Noor originated in 1985 with the launch of Noor Sunflower Oil and was the first brand in the Middle East to introduce trans-fat free cooking oils. Since then, the brand has been passionate about helping families enjoy healthy and tasty meals and is now actively pursuing environment protection and food security mitigation issues under parent company IFFCO’s strategy. The organization’s strategy involves a commitment to contributing to a sustainable, meaningful, and achievable shift in food systems, continuously improving the value chain practices, protecting the environment, making efficient use of natural resources and enhancing the quality of life in the communities in which the group operates to contribute to global food security.

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