• NIO opens its first NIO Hub in the UAE, located on Dubai’s iconic Sheikh Zayed Road.
• The all-in-one facility offers test drives, new car delivery, aftersales support, and lifestyle experiences under one roof.
• NIO Café operated by local brand Orto brings a uniquely Emirati hospitality touch to the premium EV experience.

Abu Dhabi, United Arab Emirates, 1st September 2025: NIO, a global leader in premium smart electric vehicles, has officially opened its first NIO Hub in the UAE, located on Dubai’s Sheikh Zayed Road. Differing from existing NIO House or Space concepts, NIO Hub brings together every essential user touchpoint under one roof: from product showcases and test drives to new car delivery, aftersales reception, and lifestyle engagement. NIO Hub serves as a fully integrated ecosystem designed to offer a seamless journey for both new and existing users.

Strategically located on one of Dubai’s busiest highways, Sheikh Zayed Road, NIO Hub is positioned adjacent to other leading automotive brands. The highly visible location reinforces NIO’s presence in the UAE’s premium smart mobility segment and signals its commitment to competing at the highest level in the electric vehicle market.