Monthly Archives: April 2026

Technologies

Middle East Subscription App Economy Shifts as Growth Moves to New Categories, Platforms and Monetisation Models

New AppsFlyer data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content

Dubai, United Arab Emirates — April 01, 2026 — AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies.

Continue reading Middle East Subscription App Economy Shifts as Growth Moves to New Categories, Platforms and Monetisation Models →
Business & Investments

Tech Mahindra & ParkourSC: AI-Driven Supply Chain Solutions

Tech Mahindra and ParkourSC Partner to Deliver AI-Powered Digital Supply Chain Solutions for Global Enterprises

Pune – March 31st,  2026: Tech Mahindra (NSE: TECHM), a leading global provider of technology consulting and digital solutions to enterprises across industries, announced a partnership with ParkourSC, the leading provider of AI-native Decision Intelligence solutions, to deliver advanced digital supply chain capabilities for enterprises globally. The partnership aims to enhance resilience and agility through AI-driven solutions that provide greater visibility and proactive decision-making across supply chains, particularly in the pharmaceutical and cold chain logistics sectors.

Narasimham RV, President – Engineering Services, Tech Mahindra

Continue reading Tech Mahindra & ParkourSC: AI-Driven Supply Chain Solutions →
Real Estate

Greenz by Danube: Your New Luxury Lifestyle in Dubai Awaits

Danube Properties Unveils AED 3.5M+ ‘Greenz’ Master Community in Dubai’s High-Growth Academic City

Dubai, United Arab Emirates, April 1, 2026:

Danube Properties has unveiled Greenz By Danube, its first large-scale integrated community featuring premium townhouses and villas – marking a major milestone in its expansion into master-planned developments.

Continue reading Greenz by Danube: Your New Luxury Lifestyle in Dubai Awaits →
Beauty, Business & Investments

Cosmoprof 2026: Middle East’s Impact on $826 Billion Beauty Market

Global Beauty Market Set to Surpass $826 Billion by 2029, Spotlighting the Middle East’s Growing Influence at Cosmoprof Worldwide Bologna 2026

Skincare, fragrance, and innovation drive sustained growth, as regional markets reshape global beauty direction

Dubai, United Arab Emirates – March 31, 2026: Cosmoprof Worldwide Bologna 2026, which concluded this weekend, brought together the global beauty industry at a pivotal moment of growth and transformation. Insights shared during the event, based on Euromonitor International data, indicate that the global beauty and personal care market is set to exceed $826 billion by 2029, growing at an average annual rate of approximately 7%.

Continue reading Cosmoprof 2026: Middle East’s Impact on $826 Billion Beauty Market →
Business & Investments

2PointZero Group Invests in WHOOP Series G Financing

  • 2PointZero Group invests in the Series G preferred equity financing of WHOOP.
  • This investment strengthens 2PointZero Group’s consumer footprint by adding WHOOP, a fast-growing, category-defining health and wellness technology platform with a global member base and a subscription-first model, complementing the wellness vertical.

ABU DHABI, UAE; 31 March 2026: 2PointZero Group (ADX: 2POINTZERO), a next-generation investment powerhouse focused on energy and consumer sectors, today announced its investment in the Series G preferred equity financing of Whoop, Inc. (“WHOOP”), one of the leading consumer health and wellness technology platforms. The round was led by Collaborative Fund, with 2PointZero Group participating alongside other investors.

Founded in 2012 and headquartered in Boston, WHOOP has established itself as the platform of choice for health-conscious consumers, athletes, and enterprise wellness programmes worldwide. The WHOOP subscription-based model delivers continuous health monitoring, personalised coaching, and actionable wellness insights to a global membership spanning over 200 countries and territories.

Continue reading 2PointZero Group Invests in WHOOP Series G Financing →