75% of Retailers Say AI Agents Will Be Essential to Compete
Data from Salesforce’s sixth Connected Shoppers Report offers a glimpse into the future of retail
Continue reading 75% of Retailers Say AI Agents Will Be Essential to CompeteDubai, UAE—April 3, 2025.Gen Z is fueling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce’s latest Connected Shoppers Report.
Why it matters: The future of retail hinges on capturing the market for Gen Z, a demographic group born between the mid-to-late 1990s and early 2010s that is expected to command up to $9 trillion in global spending power by 2034 – more than any other generation. Social media shopping — a fragmented landscape comprised of dozens or even hundreds of platforms like TikTok, Instagram, and YouTube — is a key battleground. Retailers need a deeply unified commerce platform that combines AI capabilities, a centralized data foundation, and seamless application interoperability to manage these increasingly complex shopping journeys.
Continue reading New Data: Gen Z Embraces AI for Social Media Spending
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Salesforce AI Research releases xGen-Sales and xLAM AI models to bring humans and autonomous agents together with data and actions
UAE, 16 September 2024 – Salesforce (NYSE: CRM), announced new AI models, including xGen-Sales, a proprietary model trained and designed to power autonomous sales tasks with Agentforce, and xLAM, a new family of Large Action Models designed to handle complex tasks and generate actionable outputs. Together, these models developed by Salesforce AI Research will allow Salesforce customers to quickly set up and deploy autonomous AI agents that take action, driving unprecedented scale.
Continue reading Salesforce Delivers Next-Generation AI Models to Power Agentforce
UAE, 9 August 2024 – Nearly half of customer service teams, over two-fifths of salespeople, and a third of marketers say they’ve fully implemented artificial intelligence (AI) to augment their work. Yet 77% of business leaders cite nagging issues around trusted data and ethics that could grind their deployments to a halt, according to Salesforce research.
Continue reading Salesforce Analysis Finds Businesses Are Excitedly Pursuing AI – But Worry About Trust, Data, and Ethics
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