PRIMARK OPENS ITS FIRST STORE IN DUBAI IN PARTNERSHIP WITH ALSHAYA GROUP

• Primark has officially opened its doors in The Dubai Mall, marking the retailer’s second store in the Middle East and first store in the UAE
• In partnership with Alshaya Group, Primark set to open an additional two stores in Dubai in April and May, followed by Bahrain and Qatar later this year.

Kuwait | 26 March 2026 10:00 GST: Today, international fashion retailer Primark, in partnership with Alshaya Group, made its highly anticipated UAE debut with the opening of its first store in the iconic Dubai Mall. The opening marks an important step in the retailer’s international expansion as it enters its 19^th market globally.

The store was officially opened with a ribbon-cutting ceremony by John Hadden, CEO of Alshaya Group, Her Excellency, Alison Milton, the Irish Ambassador to the United Arab Emirates, Qatar & Kuwait, and Ghansham Pindoria, Vice President of Primark Middle East, marking the exciting entry of the brand in Dubai.

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