Made in the Emirates, Made for the World: ROX Unveils Its AI-Driven Ecosystem and Targets 300,000-Unit Capacity in Support of Operation 300Bn

• ROX unveils its integrated, AI-driven industrial ecosystem under its “Made in the Emirates, Made for the World” approach, advancing the UAE’s ambition to become a global hub for advanced manufacturing and export.
• ROX is partnering with seven leading UAE organisations to integrate capabilities across the value chain, spanning logistics, AI, advanced materials, manufacturing, and talent development.
• Built in the UAE, ROX targets 300,000-unit annual production capacity by 2030, contributing up to 10% to the UAE’s Operation 300Bn target.

ABU DHABI, UAE, May 6, 2026 – ROX today unveiled its UAE-based, AI-driven industrial ecosystem strategy at Make it in the Emirates (MIITE) 2026, advancing its “Made in the Emirates, Made for the World” approach to support the country’s ambition to become a global hub for advanced manufacturing and export.

Abu Dhabi, UAE – ROX Motor, a global luxury new energy vehicle brand committed to becoming the leading new energy vehicle brand for outdoor lifestyle enthusiasts worldwide by 2030, announced at Auto Shanghai 2025 that its global deliveries have surpassed 10,000 units, marking a new milestone in the brand’s growth journey.

In the UAE, one of ROX Motor’s key overseas markets, ROX 01 continues to earn widespread recognition for its robust all-terrain capabilities, refined driving experience, and versatility across diverse outdoor scenarios. To date, over 2,000 units have been sold in the UAE, placing it among the top five best-selling luxury all-terrain SUVs in the market. Notably, ROX 01 has also been selected as UAE MOI Vehicle, further affirming the product’s strength and reliability.