Partnership Launches in MENAwitha Two-Way Status Match and Exclusive Member Offer

Dubai, UAE –May 19, 2026 – Leading retail franchise operator Alshaya Group and global hospitality company Hilton are proud to announce a strategic partnership bringing together theiraward-winning loyalty programmes Aura and Hilton Honors.

This strategic partnership not only introduces a comprehensive rewards system but also showcases an unwavering commitment to elevating customer experiences across the board.

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