Arabian Center Mall will host the FREEJ Back to School activation from 7 to 23 August, bringing Dubai’s most beloved animated characters to life for families across the UAE. Created by Lammtara Art Production, the activation will run daily from 3pm to 10pm, combining an exciting on-ground experience with live character appearances to give families a fun and immersive way to prepare for the new academic year.

The activation transforms a corner of the mall into a playful world, anchored by the iconic FREEJ School Bus, where families can step inside for keepsake photos surrounded by their favourite characters. Activities on offer include: