Alshaya Group and Mastercard partner to drive growth of GCC’s retail sector through Aura loyalty programme co-brand launches

Multimarket partnership will see the launch of Alshaya Group’s loyalty programme Aura and Mastercard co-branded credit cards to offer customers benefits across more than 70 brands

Dubai, United Arab Emirates, – 22^ndJuly2024:Alshaya Group,one of theleading international retail franchiseoperators,has partnered with Mastercard to expand its award-winning loyalty programme, Aura. The partnership, which willsee the launch of an Aura co-branded credit cardin multiple markets over the next two years includingKuwait, Saudi Arabia, the UAE and Qatar, aims to drive growth of the retail sector across the GCC region and bring additional benefits to Aura members.

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