Category Archives: Technologies

New Data: Gen Z Embraces AI for Social Media Spending

Dubai, UAE—April 3, 2025.Gen Z is fueling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce’s latest Connected Shoppers Report

Why it matters: The future of retail hinges on capturing the market for Gen Z, a demographic group born between the mid-to-late 1990s and early 2010s that is expected to command up to $9 trillion in global spending power by 2034 – more than any other generation. Social media shopping — a fragmented landscape comprised of dozens or even hundreds of platforms like TikTok, Instagram, and YouTube — is a key battleground. Retailers need a deeply unified commerce platform that combines AI capabilities, a centralized data foundation, and seamless application interoperability to manage these increasingly complex shopping journeys.

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SolarWinds Unveils Next-Generation Solutions to Tackle Modern IT Operational Resiliency Challenges

New capabilities integrate observability, incident response, service management, and AI automation capabilities designed to streamline IT and strengthen operational resilience

Dubai, United Arab Emirates – April 03, 2025 –SolarWinds (NYSE:SWI), a leading provider of simple, powerful, and secure observability and IT management solutions, has announced a major step forward in helping businesses achieve IT operational resilience. The latest enhancements across the SolarWinds portfolio integrate expanded capabilities across observability, incident response, service management, and AI-powered automation—empowering IT teams to navigate complex hybrid environments, accelerate issue resolution, and ensure business continuity in an increasingly complex hybrid IT landscape.

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Blockchain adoption expands across global industries

Exclusive article by : Anish Jain, Founder and CEO, W Chain, a leading hybrid blockchain network

Blockchain technology is evolving very fast, offering promising opportunities and important challenges that need to be overcome for broad adoption. The integration of Artificial Intelligence (AI) is one of the most important blockchain trends. The intersection of AI and blockchain technology is transforming the industry by providing data integrity and efficiency in operations. This merging will grow really big, allowing open access to AI and preserving transparency and safety on blockchains. Smart contracts are getting more complex, including AI-based decision-making on the basis of external inputs, which should improve decision-making and automate complex transactions.

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The National Program for Coders, with Emirates NBD and partners, announces the 2025 winners of InnovAIte, UAE’s largest student-led national AI Hackathon

Dubai, UAE, 28March 2025: The second edition of InnovAIte, UAE’s largest student-led National AI Hackathon, organised by AryavOdhrani, Nirvaan Thawani, Dasuni Gunasekara and Alizeh Alihas successfully concluded its second edition with Team ‘Machine Mindset’ from GEMS Wellington Academy –SiliconOasis being declared the winner.

The event was held in collaboration with the National Program of Coders, and supported by sponsors such asEmirates NBD, a leading banking group in the Middle East, North Africa,and Türkiye (MENAT) region, as well as EDGE Group, Hale Education Group and the University of Birmingham, Dubai.

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AppsFlyer Research Confirms ‘Ramadan Effect’ as Middle East Mobile App Revenues Surpass US$1.7 Billion, Showing 18.6% YoY Growth

The Holy Month continues to drive a significant spike in mobile app engagement and revenue across the Middle East

Shopping and Finance apps once again lead the charge

Dubai, United Arab Emirates – April 02, 2025 – As brands across the region continue to compete for consumer attention during the Holy Month, new data fromAppsFlyer, the global leader in marketing measurement, attribution, and data analytics, reveals another year of dramatic growth in mobile app engagement, installs, and revenue across the Middle East — as marketers double down on seasonal campaigns to capture user attention during this critical commercial period.

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