Category Archives: Fashion & Trends

Bader Al Ghaith: The Emirati Entrepreneur Driving NO-VA’s Success

Dubai, UAE, February 2025 – In just two years, Emirati entrepreneur Bader Al Ghaith has transformed NO-VA from a bold idea into one of the UAE’s most exciting activewear brands. With the opening of its flagship store in Dubai Mall, NO-VA is not just making waves in the fitness and fashion industry—it’s redefining what a homegrown brand can achieve.

Bader Al Ghaith founded NO-VA in 2023

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Premium beachwear brand SAVALME presented its Spring/Summer 2025 collection

Titled “The Goddess of the Sea,” the lineup features 13 looks, including swimsuits in various designs, skirts, pareos, tunics, jumpsuits, and other accessories for both beach and urban lifestyles. A hallmark of SAVALME’s signature style is functionality: these swimsuits are versatile enough to transition from the beach to city strolls, parties, and even office settings.

The brand’s founder, Albina Sallum – designer, technologist, tailor, and model all in one spent over a year developing prototypes of her signature ruffled swimsuits. Creating garments that seamlessly transition between beach and city wear required perfecting numerous technological details. These pieces look great as standalone items or as part of a set and perform equally well when wet or dry, ensuring constant comfort while highlighting the body’s natural form.

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VIRGIO Announces Its UAE Arrival with an Exclusive Evening in Dubai

Dubai, UAE – January 31, 2025 – VIRGIO, the trailblazing sustainable fashion brand, officially marked its entry into the UAE market with an exclusive celebration at Papa Dubai at V Hotel. The event welcomed prominent media, influencers, and fashion enthusiasts, highlighting VIRGIO’s commitment to redefining fashion with sustainability at its core.

The event’s highlight was the presence of celebrity guest Safa Siddiqui, who added a touch of star power to the night. Guests enjoyed ambient music, posed for photos with Safa, and experienced an event that epitomized VIRGIO’s ethos: luxe, sustainable, and timeless.

Amar Nagaram, Founder & CEO of VIRGIO, took the stage to deliver a heartfelt speech about the brand’s unwavering commitment to sustainability. “At VIRGIO, we are driven by a vision to create fashion that not only looks good but also does good,” Amar shared.  “We believe that fashion should not only be trend-driven but also responsible. Our journey is about empowering consumers with choices that reflect their values while staying effortlessly stylish.”

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COSY SUNDAY- Spotlight the Sky of Dubai

Under the esteemed patronage of His Highness Sheikh Hasher bin Saeed Al Maktoum, accompanied by His Highness Sheikh Dalmouk bin Hasher Al Maktoum, and in the presence of distinguished guests, including Her Highness Sheikha Aisha bint Humaid Al Mualla and Her Highness Sheikha Noura bint Humaid Al Mualla, COSY SUNDAY celebrated its grand opening in the heart of Dubai – an icon of fashion and lifestyle.

This launch aligns with the world’s leading fashion seasons, bringing together refined Italian craftsmanship and the finest natural fabrics, such as pure silk, cashmere, and ultra-soft wool. The collection captivated guests with its luxurious textures, sophisticated silhouettes, and modern yet effortless color palette, embodying both beauty and comfort.

Denis Savrasov co – founder of COSY SUNDAY shared “COSY SUNDAY is redefining the future of fashion by harmonizing well-being, ethical production, and timeless quality. Dubai is the premier destination to start this journey – a global leader in innovation and luxury, perfectly aligned with our vision.

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