Category Archives: Fashion & Trends

Fashion & Trends

Premium beachwear brand SAVALME presented its Spring/Summer 2025 collection

Titled “The Goddess of the Sea,” the lineup features 13 looks, including swimsuits in various designs, skirts, pareos, tunics, jumpsuits, and other accessories for both beach and urban lifestyles. A hallmark of SAVALME’s signature style is functionality: these swimsuits are versatile enough to transition from the beach to city strolls, parties, and even office settings.

The brand’s founder, Albina Sallum – designer, technologist, tailor, and model all in one spent over a year developing prototypes of her signature ruffled swimsuits. Creating garments that seamlessly transition between beach and city wear required perfecting numerous technological details. These pieces look great as standalone items or as part of a set and perform equally well when wet or dry, ensuring constant comfort while highlighting the body’s natural form.

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Fashion & Trends

VIRGIO Announces Its UAE Arrival with an Exclusive Evening in Dubai

Dubai, UAE – January 31, 2025 – VIRGIO, the trailblazing sustainable fashion brand, officially marked its entry into the UAE market with an exclusive celebration at Papa Dubai at V Hotel. The event welcomed prominent media, influencers, and fashion enthusiasts, highlighting VIRGIO’s commitment to redefining fashion with sustainability at its core.

The event’s highlight was the presence of celebrity guest Safa Siddiqui, who added a touch of star power to the night. Guests enjoyed ambient music, posed for photos with Safa, and experienced an event that epitomized VIRGIO’s ethos: luxe, sustainable, and timeless.

Amar Nagaram, Founder & CEO of VIRGIO, took the stage to deliver a heartfelt speech about the brand’s unwavering commitment to sustainability. “At VIRGIO, we are driven by a vision to create fashion that not only looks good but also does good,” Amar shared.  “We believe that fashion should not only be trend-driven but also responsible. Our journey is about empowering consumers with choices that reflect their values while staying effortlessly stylish.”

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Fashion & Trends

COSY SUNDAY- Spotlight the Sky of Dubai

Under the esteemed patronage of His Highness Sheikh Hasher bin Saeed Al Maktoum, accompanied by His Highness Sheikh Dalmouk bin Hasher Al Maktoum, and in the presence of distinguished guests, including Her Highness Sheikha Aisha bint Humaid Al Mualla and Her Highness Sheikha Noura bint Humaid Al Mualla, COSY SUNDAY celebrated its grand opening in the heart of Dubai – an icon of fashion and lifestyle.

This launch aligns with the world’s leading fashion seasons, bringing together refined Italian craftsmanship and the finest natural fabrics, such as pure silk, cashmere, and ultra-soft wool. The collection captivated guests with its luxurious textures, sophisticated silhouettes, and modern yet effortless color palette, embodying both beauty and comfort.

Denis Savrasov co – founder of COSY SUNDAY shared “COSY SUNDAY is redefining the future of fashion by harmonizing well-being, ethical production, and timeless quality. Dubai is the premier destination to start this journey – a global leader in innovation and luxury, perfectly aligned with our vision.

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Fashion & Trends

MAX FASHION UNVEILS ITS FIRST CONCEPT STORE IN THE UAE AT IBN  BATTUTA MALL 

Dubai, UAE – 24 January 2025 – Max Fashion, the region’s leading fashion destination, proudly unveils  its first fashionable and bold new Concept Store in the UAE at Ibn Battuta Mall, marking a new era in  value fashion retail. This milestone store is the second of its kind in the GCC and represents Max  Fashion’s ongoing commitment to redefining the shopping experience. 

Strategically located in one of Dubai’s most iconic malls, the Max Fashion Concept Store brings  together innovative design and an elevated customer journey in a bold, inspiring retail environment.  The store features a reimagined layout that highlights curated collections, spanning adult and kids’  fashion, and showcases Max Fashion’s latest trends. Designed to enhance convenience and style, the  store caters to individuals and families alike, promising an immersive and personalized shopping  experience. 

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