Category Archives: Fashion & Trends

The Fashion Industry’s Next Power Move Happens at Brand Booster 2025

United Arab Emirates – Dubai, April 2025:

In a city built on bold visions and constant reinvention, Brand Booster returns for its third edition, reaffirming its role as one of the Middle East’s most dynamic and influential fashion platforms.

Set to take place on May 13th and 14th, 2025, at Paus Club Dubai a creative venue known for its cutting-edge energy Brand Booster 2025 brings together the best of the fashion world in a carefully curated B2B setting. This edition showcases not only emerging designers with fresh ideas but also established labels, including renowned international brands, offering attendees a compelling cross-section of fashion’s present and future. Unlike conventional showcases, Brand Booster blurs the lines between what’s now and what’s next positioning itself as a space where visionary creatives, disruptive talents, and seasoned professionals come together to shape the industry.

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Shalky Launches Spring/Summer 2025 Collection “Al-Wathiqa”

Dubai – 19- 03- 2025 – Shalky is proud to unveil its Spring/Summer 2025 collection, titled “Al-Wathiqa,” which radiates joy through vibrant hues.

Designed by the talented fashion designer Qassim Al-Qassim, the collection embodies a feminine essence that exudes elegance and modernity, reflecting the confidence and refined taste of a woman who is both chic and selective when it comes to her fashion choices. The brand has long been known for creating exquisite couture pieces for special occasions, merging timeless luxury with modern sophistication.

This season’s “Al-Wathiqa” collection invites women to shine on any occasion, offering a range of dresses that blend romance and the beauty of nature, with colours inspired by the land and sea. The designs emphasize comfort and ease, making them perfect for all occasions while maintaining an air of effortless elegance.

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Cosy Sunday – A moment of Grace & Style

In the serene elegance of Al Qasr nestled in the heart of Madinat Jumeirah with its breathtaking views of the sea COSY SUNDAY hosted an intimate Ramadan gathering, an evening where fashion, lifestyle and soulful conversation met in perfect harmony.

Founder of COSY SUNDAY Olga Flórida invited beloved clients and women who inspire the brand to share a moment of connection, surrounded by the beauty of Dubai they came together not for the grandeur but for the essence: to exchange thoughts on style, well-being and the little rituals of me-time that bring us joy.

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ASHAALIA to Debut New Collection at Abu Dhabi Modest Fashion Week In April 2025

ASHAALIA to Debut New Collection at Abu Dhabi Modest Fashion Week In April 2025

UAE March 2025


ASHAALIA is set to make a grand statement at the upcoming Abu Dhabi Modest Fashion Week set to take place an exclusive runway shows on April 15th at Saadiyat Island. This highly anticipated event will showcase ASHAALIA’s latest collection, a breathtaking combination of timeless classics and contemporary luxury that redefines modern ready-to-wear fashion.

Originally from Australia and now based in Dubai, ASHAALIA is an independent international brand renowned for celebrating individuality and refined style. With its hand-beaded ready-to-wear collections, the brand has quickly become a favorite among fashion elites and influencers. ASHAALIA continues to gain momentum on the global stage by offering exclusive designs that blend sophisticated aesthetics with impeccable craftsmanship.

Debuting at Abu DhabiModest Fashion Week, the new collection pushes the boundaries of contemporary luxury. Inspired by a harmonious blend of Eastern and Western influences, the collection is marked by its timeless appeal, a perfect balance of classic tailoring and modern silhouettes, featuring clean lines, flattering shapes, and new color palettes. The range even introduces a modest fashion line tailored specifically for the UAE region. In addition, the collection features luxurious fabrics such as premium silks, velvets, and custom-embroidered textiles that underscore ASHAALIA’s commitment to quality and luxury. The collection also offers statement pieces, including striking suits, elegant dresses, and impeccably crafted separates designed for those who wish to stand out with sophistication.

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