Category Archives: Business & Investments

Business & Investments

Digital Ad Expert continues expansion to MENA region

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Digital Ad Expert continues expansion to MENA region  offering courses in Arabic and French

Free digital advertising courses are now available for students in KSA, UAE, Qatar, Egypt and Morocco and all of the MENA region

Dubai- UAE, 11 October 2023.

Aleph, which connects local and global advertisers with billions of consumers worldwide through digital media, is excited to announce that Digital Ad Expert by Aleph, a social initiative to create economic opportunities through digital advertising education, is now available in Arabic & French. The program was originally launched in MENA in April 2023 in English and Spanish.

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Business & Investments

Middle East Emerges as Major Force in Esports

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Middle East Emerges as Major Force in Esports To Help The Industry To Untap Potential, reveals BCG’s Latest Esports Report

With a large population of gamers, major esports events, recent investments, and ambitious initiatives in Saudi Arabia and the UAE, the region is solidifying its position as a force to be reckoned with in the esports industry.

Dubai, October 10, 2023 —The gaming industry is experiencing massive growth, with an estimated 3 billion gamers worldwide. However, there is still significant untapped potential, with only 500 million identified as esports fans. BCG’s latest gaming report titled ‘Let the Game Begin: How Esports is Shaping the Future of Live Entertainment’, explores the emerging power of esports and its potential in the Middle East.

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Business & Investments

Castrol unveils refreshed brand to reflect the changing needs of customers

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Castrol unveils refreshed brand to reflect the changing needs of customers

Dubai, 10 October 2023 – Castrol, a global leader in lubricants, and part of the bp group, has unveiled its refreshed global brand identity in the Middle East, including an updated look and feel. The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers.

Castrol is exploring opportunities to provide solutions and services that will complement its core lubricants business and provide additional value to customers. For example, the company already has a range of advanced EV Fluids including EV Transmission Fluids, EV Thermal Fluids and EV Greases – Castrol ON; and has announced plans to invest around $60 million in a new, state-of-the-art electric vehicle (EV) battery testing centre and analytical laboratory in the UK. Castrol’s ON immersion cooling fluid for use in data centres has now been fully approved by Submer for use across their portfolio of products.

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Business & Investments

Record-breaking 500+ International Buyers at 3rd Edition of GJEPC’s International Gem & Jewellery Show in Dubai

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GEM AND JEWELLERY EXPORT PROMOTION COUNCIL

Record-breaking 500+ International Buyers at 3rd Edition of GJEPC’s International Gem & Jewellery Show in Dubai

Dubai, 10th October 2023: The Gem & Jewellery Export Promotion Council (GJEPC), the apex trade organization dedicated to promoting Indian gem and jewellery exports worldwide, presented the highly anticipated 3rd edition of the International Gem & Jewellery Show (IGJS) in Dubai. The show is supported by the Ministry of Commerce and Industry, Government of India, and the Embassy of India in UAE. Additionally, it is supported by Dubai Gold and Jewellery Group, while Suntech is the co-sponsor, and Sequel serves as the logistics partner.

This premier event is set to captivate audiences from October 10th to 12th, 2023, at the Intercontinental Festival City Dubai. A record-breaking 500 buyers from 32 different countries are expected to attend the IGJS show this year.

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