Optimistic on growth and the impact of AI, Middle East CEOs recognise the urgent need to reinvent their businesses, reveals PwC’s latest survey

• Optimism: Nearly three-quarters (73%) of CEOs in the Middle East, and 81% of GCC CEOs, expect regional economic growth to improve in the coming year, far outpacing their global counterparts (44%).
• Resilience: Geopolitical conflict is one of the primary concerns for regional CEOs, along with inflation, and cyber security threats.
• Reinvention: 48% of regional leaders believe that their company won’t be viable in 10 years if they continue on their current path.
• Generative AI: 73% of CEOs in the region believe GenAI will significantly change the way their company creates, delivers and captures value in the next three years. And almost half indicated they have already changed their tech strategy to leverage its opportunities.
• Climate change: Leaders acknowledge that companies must play a leading role in pushing forward the region’s ambitious climate goals, with 36% identifying climate change as a key driver for corporate change in the next three years.