Category Archives: Business & Investments

Zaecy cements presence across top e-commerce platforms with Namshi listing

Home-grown athleisure brand will bring its movement-friendly essentials to a wider audience across the region with Namshi presence

January 28th, Dubai, UAE: Zaecy, the home-grown athleisure brand redefining inclusive and functional activewear, has officially launched on Namshi, one of the region’s leading fashion e-commerce platforms. This expansion comes as part of Zaecy’s broader strategy to make its high-quality, size-inclusive activewear more accessible to consumers across the Middle East. With its listing on Namshi, Zaecy is now available across the region’s top three e-commerce platforms – Amazon, Noon, and Namshi – alongside its own direct-to-consumer website.

Zaecy has grown steadily since its launch in 2023, building a customer base that values comfort, durability, and design. The brand has distinguished itself by making well-crafted clothing available to a wider range of body types, while continuously refining its materials and production to ensure its pieces hold up to the rigours of everyday wear without losing sight of fashion trends.

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Middle East families to experience USD 1trn transfer of generational wealth by 2030

  • New innovative report by DIFC Innovation Hub, Julius Baer and Euroclear identifies how technologies redefine legacy planning
  • This collaborative effort by two of the most influential institutions within the wealth transfer space and the DIFC Innovation Hub compiles insights from family offices, financial advisors, legal experts and technology startups from across the globe
  • Report is the latest initiative from DIFC and its partners to help family businesses manage their wealth
Continue reading Middle East families to experience USD 1trn transfer of generational wealth by 2030

ESG Emirates Stallions Group Revenue Reaches AED 1.2 billion in FY2024

Abu Dhabi, United Arab Emirates, 27 January 2025: ESG Emirates Stallions Group (ADX: ESG), the leading conglomerate operating across the Workforce Solutions, Construction, and Real Estate sectors, and a subsidiary of International Holding Company (ADX: IHC), today announced its yearly financial results for 2024. The Group’s total revenue surged by 109% year-on-year from AED 609.36 million in 2023 to AED 1,273.48 million, demonstrating substantial growth and robust performance across all key business segments.

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وكالة أوكوورد تطلق حملة ترويجية لعلامتي ماونتن ديو ودوريتوس في العراق

وكالة أوكوورد تطلق حملة ترويجية لعلامتي ماونتن ديو ودوريتوس في العراق

وكالة الإعلانات الإبداعية الرائدة أطلقت حملة منفردة تتلاقى فيها الموسيقى الإبداعية والعناصر البصرية المبهرة والثقافة العراقية الأصيلة

28 يناير؛ بغداد، العراق: أعلنت وكالة أوكوورد للإعلانات الإبداعية عن إطلاق حملة ترويجية بتكليف من علامتي ماونتن ديو ودوريتوس، بحيث تعكس الهوية الجريئة للعلامتين وتستهدف فئة جيل ما بعد الألفية في العراق، وقد نجحت الوكالة الرائدة في ابتكار حملة مميزة وجذابة تستقطب الجمهور المستهدف.

Continue reading وكالة أوكوورد تطلق حملة ترويجية لعلامتي ماونتن ديو ودوريتوس في العراق

Awkward Ads cracks the brief for Iraq’s most daring brand campaign yet

Music, culture, and creativity collide in Awkward Ads’ campaign for Mountain Dew and Doritos

January 28th, Dubai, UAE; Baghdad, Iraq: Creative agency Awkward Ads has partnered with Mountain Dew and Doritos to launch a daring new campaign aimed at capturing the adventurous spirit of Gen Z in Iraq.  Awkward Ads was tasked with creating a campaign as bold as the brands it represents, and shattered the mold.

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