Category Archives: Business & Investments

Business & Investments

EY Launches AI-Driven Audit Solutions for MENA Region

EY’s global launch of agentic AI in Assurance to redefine audit experience for MENA clients

  • Embedded agentic AI and modernized audit approach to power 160,000 audit engagements globally and over 10,000 engagements in the MENA region
  • New EY capabilities, integrated with Microsoft technology, strengthen quality, transform workflows and enhance the client and people experience
  • New AI assurance services support clients’ AI-enabled transformations

Riyadh, KSA – 20 April 2026: The EY organization announced the global roll-out of enterprise-scale agentic AI in Assurance, marking a fundamental shift toward AI-transformed audits. These new releases, alongside a modernized audit approach, are part of a multibillion-dollar commitment to audit quality, technology and people, which will continue as part of the EY ‘All in’ global strategy.

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Business & Investments, Technologies

DIFC: The World’s First AI-Native Financial Centre

  • DIFC integrating AI into legal frameworks, business environment, talent development, ecosystem infrastructure and physical urban fabric
  • USD 3.5bn (AED 12.9bn) contribution to Dubai’s economy through AIdriven financial innovation and global capital inflows
  • 25,000 new jobs created, supporting advanced skills, humanAI collaboration and nextgeneration financial services

Dubai, UAE – 21 April 2026 – The Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia region, today announced that it will become the world’s first AI-Native financial centre, embedding artificial intelligence at the foundational level of its legal frameworks, business environment, talent development, ecosystem infrastructure and physical urban fabric.

While many global financial centres are experimenting with artificial intelligence, DIFC is positioning itself to take a fundamentally different approach. As part of this ambition, DIFC will evolve into an AI-Native jurisdiction and destination where artificial intelligence is embedded across legal and regulatory frameworks, business operations, talent development systems, ecosystem infrastructure and the district’s physical environment. Rather than piloting AI at the margins, DIFC intends to integrate it into the core operating system of the Centre.

DIFC laid the foundation for AI integration in 2023 by introducing a five-year AI strategy. Data governance policies were established and AI incorporated as Regulation 10 as part of the DIFC Data Protection Law. The Centre has also introduced AI to support client compliance and relationship management.

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Business & Investments

UAE’s CMA Boosts Responsible Financial Communication with Finfluencers

CMA Drives Responsible Financial Communication During International Week of Action in Collaboration with Finfluencers

Abu Dhabi, 20 April 2026: The UAE Capital Market Authority (CMA) has joined regulators worldwide in the International Week of Action, a coordinated international initiative aimed at raising awareness about the risks associated with misleading financial content, unauthorised investment advice, and online financial scams.

The initiative reflects growing global attention on the influence of financial information shared across digital platforms, and the need to ensure that such content is communicated responsibly, transparently, and within clear regulatory frameworks that protect investors and support market integrity.

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Business & Investments

Publicis Groupe Report: Confidence in UAE Business Future

UAE business leaders signal next phase of growth despite disruption, new Publicis Groupe Middle East report finds

Dubai, United Arab Emirates, 20 April 2026 – Publicis Groupe Middle East has launched the Resilience Business Pulse, a market intelligence report offering a cross-sector view of how UAE business leaders responded to a period of regional disruption, and what those responses reveal about how the next phase of business in the country is likely to unfold.

Bassel Kakish, CEO Publicis Groupe ME&T

Drawing on insights from 60+ senior leaders, including CEOs, CMOs and general managers across FMCG, hospitality, automotive, QSR, retail, energy, logistics, financial services alongside paid media intelligence and a 300+ consumer survey powered by the Youth Studio – the Groupe’s proprietary intelligence hub on youth culture, the report points to a market that is recalibrating rather than retreating with confidence, investment and consumer behaviour all pointing in the same direction: forward.

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Business & Investments

Loylogic Unveils Next-Gen Rewards Marketplace Website

Loylogic Launches New Website Reflecting the Next Chapter of the Global Rewards Marketplace

A redefined digital experience signals the shift from traditional loyalty programmes to marketplace driven engagement at scale

UAE: 20 April 2026 – Loylogic, a global leader in rewards marketplace infrastructure, today announced the launch of its newly redesigned website, marking the next step in the evolution of the Global Rewards Marketplace.

Gabi Kool (CEO) & Adam Whatling (CCO) at Loylogic

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