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Automibiles & Motoring

دبي تواصل ريادتها في استقطاب العلامات التجارية العالمية بإطلاق “سبروس موتور” أول مركز رئيسي لها في المنطقة

دبي تواصل ريادتها في استقطاب العلامات التجارية العالمية بإطلاق “سبروس موتور” أول مركز رئيسي لها في المنطقة

دبي، 14 أكتوبر 2025 –أكدت دبي ريادتها في استقطاب العلامات التجارية من حول العالم، وتحديداً في صناعة السيارات، مع إعلان سبروس موتور “Spruce”، العلامة الصينية البارزة في طرازات سيارات البيك أب الفاخرة بأسعار معقولة، عن إطلاق أول مركز تجارب عالمي لها على شارع الشيخ زايد في دبي، في خطوة مهمة نحو مسيرة توسعها العالمي ودخول منطقة الشرق الأوسط وشمال أفريقيا من بوابة دولة الإمارات العربية المتحدة.

وأقامت “سبروس موتور” حفلاً بمناسبة هذا الإطلاق، تم خلاله الكشف رسمياً عن طرازاتها الثلاثة الرائدة من سيارات البيك أب، وهي: X200، وX300، وZ900 PHEV.

صُممت هذه الطرازات الثلاثة لتلبية الاحتياجات المتنوعة للمستخدمين التجاريين، وأساطيل المركبات الحكومية، والعائلات، وهواة القيادة المحترفين، وهي تجمع بين الراحة والثبات والأداء الذكي. وفي الوقت نفسه، تُجسّد هذه الطرازات التزام سبروس بتحقيق الأهداف العالمية لخفض الكربون والتنمية المستدامة، بهدف تغيير نظرة المستهلكين في الشرق الأوسط لشاحنات البيك أب.

في عام ٢٠٢٤، اقتربت مبيعات شاحنات البيك أب العالمية من ستة ملايين وحدة، بينما تجاوزت مبيعات سوق السيارات في الإمارات العربية المتحدة 300 ألف مركبة. ورغم هيمنتها الطويلة على قطاع الشاحنات التجارية، لا تزال هناك فجوة واضحة في منتجات البيك أب التي تعمل بالطاقة الجديدة والموجهة للعائلات. تتمثل مهمة سبروس في سد هذه الفجوة – من خلال ابتكار شاحنات لا تقتصر على الأداء في بيئات العمل فحسب، بل تندمج بسلاسة في الحياة اليومية وأنماط الحياة العصرية.

Continue reading دبي تواصل ريادتها في استقطاب العلامات التجارية العالمية بإطلاق “سبروس موتور” أول مركز رئيسي لها في المنطقة →
Automibiles & Motoring

Spruce MOTOR Opens Its First Flagship Experience Center in Dubai, Redefining the Premium Pickup Landscape

Dubai, October 13, 2025 — Spruce MOTOR celebrated the grand opening of its first global flagship experience center on Sheikh Zayed Road, Dubai, marking a major milestone in the brand’s global expansion. During the ceremony, Spruce MOTOR unveiled its three flagship pickup models — X200, X300, and Z900 PHEV — designed to meet the diverse needs of commercial users, government fleets, families, and professional enthusiasts. The lineup combines comfort, stability, and intelligent performance while embodying Spruce’s long-term commitment to low-carbon mobility and sustainable development, aiming to redefine how Middle Eastern consumers view pickup trucks.

In 2024, global pickup sales approached six million units, while the UAE automotive market exceeded 300,000 vehicles. Although pickups have long dominated the commercial sector, there remains a clear gap in new-energy, family-oriented pickup products. Spruce MOTOR’s mission is to bridge that gap — creating vehicles that perform as work partners while integrating seamlessly into modern lifestyles.

• X200 – The Commercial Pioneer

• X300 – The Dual-Mode Business & Family Pickup

•Z900 PHEV – The Premium New Energy Flagship

From today, Spruce MOTOR will collaborate with leading dealership partners across the Middle East and beyond to serve every customer who shares a passion for the brand. At the same time, the company launches its official vehicle leasing program, allowing users to experience Spruce models starting from AED 1,999 per month + TAX — offering flexible access to high-quality vehicles and a refined driving experience.

During the ceremony, journalists from leading automotive, business, and lifestyle media engaged with the Spruce leadership in an open Q&A session, exploring topics such as design philosophy, hybrid technology, and the evolving pickup culture in the Middle East. Spruce executives shared insights on how the brand blends global standards with regional preferences and reaffirmed its long-term vision for intelligent and sustainable mobility — reflecting Spruce MOTOR’s confidence and forward-looking spirit.

Continue reading Spruce MOTOR Opens Its First Flagship Experience Center in Dubai, Redefining the Premium Pickup Landscape →
Technologies

HONOR Marks a Remarkable Presence at GITEX Global 2025, Highlighting Its Leadership in Human-Centric AI Technology

Dubai, UAE – [14.10.2025] –HONOR, a global leading AI device ecosystem company has concluded its first-time participation at GITEX Global 2025, where the brand captivated visitors with its AI-powered innovations and showcasing its leadership in human-centric technology.

From immersive experiences to strategic collaborations, HONOR demonstrated how smart devices, AI solutions, and forward-thinking partnerships are shaping the future of digital transformation across the UAE and the GCC.

“Our participation at GITEX GLOBAL 2025 reinforces HONOR’s position as a global AI ecosystem leader with a human-centric approach — one that bridges smart devices, AI services, and cross-OS connectivity to enable smarter, more connected living,” said Debo Zhang, General Manager of HONOR GCC. “We are also extending this vision beyond technology into real-world experiences. This month, we will open our new experience store at the iconic Dubai Mall, designed as an AI Smart Living Innovation Hub- a space where cutting-edge innovation meets cultural inspiration.”

Continue reading HONOR Marks a Remarkable Presence at GITEX Global 2025, Highlighting Its Leadership in Human-Centric AI Technology →
Technologies

Finder Group Ai, ‘by AI for AI’ Launches at GITEX Global 2025

New AI Venture Builder Bridges Investment and Innovation 

  • Finder Group AI, built on a proprietary AI infrastructure, bridges capital, innovation, and execution — redefining how investments accelerate AI-driven start-ups.
  • The Gulf Co-operation Council’s (GCC)  burgeoning AI ecosystem offers the ideal environment for successful collaboration between investors, entrepreneurs and governments furthering the digital transformation agenda focused around AI
  • AI start-ups in the GCC raised over $1.2 billion in funding last year, a 40 percent jump from the previous year according to 2024 report from the Dubai Future Foundation

Dubai, UAE, October 14th, 2025. An ambitious new AI-powered investment and technology company, Finder Group Ai – ‘by AI for AI’ – has officially launched at GITEX Global 2025, in Dubai, signalling a bold step forward in the region’s rapidly expanding AI ecosystem. 

Farid Yousefi

Continue reading Finder Group Ai, ‘by AI for AI’ Launches at GITEX Global 2025 →
Featured

UniHawk mentee empowering underprivileged children through education

Dubai studentgives back to communities in India

October 14,2025: Dubai, UAE:Seventeen-year-old student, Kashish Sancheti, is proving that empathy can be a powerful catalyst for change, with the launch of an ambitious social initiative to educate underprivileged children in rural India. A senior at GEMS Modern Academy in Dubai and a mentee of university admissions experts, UniHawk, Kashish is on a mission to equip children with the skills they need to thrive in the 21st century workforce.

Continue reading UniHawk mentee empowering underprivileged children through education →