Join XX | HER EDITION: A New Era in Women’s Fitness

Dubai, April 28,2026 : As the global events industry regains momentum following a period of uncertainty, a new fitness competition is launching in Dubai, one that shifts the focus away from elite performance and toward personal progress and participation.

XX | HER EDITION, a Dubai-born female fitness event, has been created specifically for women who are new to functional fitness or returning after time away. In an industry traditionally dominated by elite athletes and high-performance competition, XX is designed to make fitness more accessible, prioritising participation and community, while making competition more approachable.

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Ajman Hotel Leaders Support New Tourism Initiative

  • Iftikhar Hamdani, Area General Manager of Bahi Ajman Palace Hotel Commends Ajman’s Bold initiative

Ajman, UAE (April 27, 2026): Leading hotels across Ajman have expressed strong support for the strategic incentive package recently introduced by the Ajman Department of Tourism Development, describing it as a timely and decisive measure that reinforces collaboration between the public and private sectors.

Senior hospitality leaders noted that the initiative provides critical support to address current operational pressures, ensuring the sector remains resilient and aligned with the UAE’s broader economic agenda.

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Huawei MatePad Mini: A New Era of Portable Tablets

UAE, 27 April 2026 – Huawei today officially announced the retail availability of the HUAWEI MatePad Mini in the United Arab Emirates. The brand-new compact tablet from Huawei is designed for both portability and performance. Featuring an 8.8-inch OLED PaperMatte display and an ultra-lightweight chassis, the MatePad Mini slips effortlessly into your pocket while still handling reading, work, creating, and entertainment. It offers a screen larger than a smartphone for more detail, while remaining more portable than a full-sized tablet, making it perfect for one-handed use.

HUAWEI MatePad Mini is officially available for purchase through official channels and retail stores starting from 1,699 AED.

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Suwen Expands in the UAE with Second Store Opening at BurJuman, Dubai

The Turkish lingerie and homewear brand continues its regional growth with a new retail destination in the heart of Dubai.

Dubai, UAE, April 2026 – Following a strong debut in the UAE, Turkish lingerie and homewear brand Suwen continues its regional expansion with the opening of its second store at BurJuman, Dubai.

Building on the momentum of its launch at Dalma Mall, Abu Dhabi, the new BurJuman location brings Suwen’s signature offering to Dubai, introducing a fashion-forward approach to everyday essentials that prioritises comfort, fit and thoughtful design. The brand enters the market at a time when the category continues to present clear white space for brands that can deliver both style and everyday comfort.

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UBF’s AGM Unveils 2026 Strategy for UAE Banking Sector

UBF’s AGM Approves 2025 Strategy and Reaffirms Commitment to Strengthen UAE’s Position Among World’s Leading Financial Centres

Abu Dhabi, United Arab Emirates; 27 April 2025:

UAE Banks Federation (UBF), the sole representative and unified voice of UAE banks, held its Annual General Meeting in the presence of representatives of all its member banks. The AGM approved strategic goals and plans of UBF for 2026, endorsed by UBF Board of Directors during its meeting held prior to the AGM, to further advance the banking sector and reinforce the UAE’s leading position among the world’s best financial and banking centres.

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