Dubai’s Medcare Hospital becomes world’s first to treat adult Spinal Muscular Atrophy (SMA) patient outside the US

  • The 22-year-old Egyptian patient travelled to Dubai to receive the transformative one-time treatment at Medcare Royal Specialty Hospital for his genetic neuromuscular condition. This marks a significant advancement in gene therapy, as this patient is the second adult SMA patient worldwide to be treated with Novartis’ Itvisma as independently verified by the manufacturer Novartis
  • Medcare was the first private healthcare provider worldwide to administer the newly licensed Itvisma to a four-year-old international SMA patient last year, also confirmed by the manufacturer Novartis.
  • The prevalence of SMA is estimated to be approximately 1 to 2 in 100,000 persons and DMD is estimated to be 1 in 3500 boys worldwide. Since 2020, Medcare has treated over 190 SMA patients and 20 DMD patients with revolutionary gene therapies.

Dubai, UAE – April 28, 2026: Medcare Royal Speciality Hospital (MRSH) in Dubai has become the world’s first hospital outside the USA to offer a newly licensed intrathecal gene therapy to any adult patients with Spinal Muscular Atrophy (SMA). This one-time, life-altering treatment was recently administered to a 22-year-old Egyptian patient who had spent most of his life confined to a wheelchair, with few treatment options available. His case marks a decisive shift in the treatment landscape for SMA, a rare genetic disorder that progressively prevents patients from movement, independence, and, in severe cases, the ability to breathe.

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Milano by Danube Introduces “Global Direct” Strategy at Canton Fair Amid Global Shipping Uncertainty

Milano by Danube, a leading global lifestyle and home solutions brand, has introduced its new “Global Direct” logistics strategy at this year’s Canton Fair, responding proactively to ongoing geopolitical tensions and disruptions across key shipping routes impacting global trade. Global Direct model stands as the most agile logistics strategy that allows the brand to ship products directly from its international hubs to partners across global markets and bypass traditional transit routes.

(L to R) Mr. Sahil Sajan – Director of Milano, Mr. Anis Sajan – Vice Chairman of Danube Group, Mr. Azhar Sajan – Founder of Casa Milano

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Supporting Orphans: The Emirates Red Crescent Initiative


Dubai, 28 April 2026: Marking World Orphan Day, the Emirates Red Crescent hosted a heartfelt community initiative titled “We Are Their Support,” in collaboration with Amwaj Rotana, Dubai, and with the participation of Dubai National School – Al Barsha. The initiative reflects a shared commitment to fostering community connection and creating meaningful experiences that support children’s social and emotional well-being.

The afternoon brought together a series of engaging and thoughtfully curated activities, including interactive games, creative workshops, storytelling sessions, and live entertainment, all designed to create a warm, inclusive, and uplifting environment for the children.

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Celebrate Your Pet at Paws & Pour in Dubai

A celebration of the pet owners who stayed back, held on, and never let go.

Dubai, April 2026:  Some things in life stay beautifully constant, and for many Dubai residents, that has been their pets. Through everyday routines, slow days, and everything in between, pet parents have built their lives around their four-legged companions in the most natural, heartwarming way. UBK at Mövenpick Jumeirah Lakes Towers is celebrating that bond with Paws & Pour, a feel-good gesture for guests who stayed in Dubai with their pets during the recent period of regional uncertainty.
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Five business functions already powered by AI workforce

Across the GCC, the real question is no longer whether organisations are using AI, but whether AI is actually doing the work. Most deployments still sit at the surface, assisting employees without changing how execution happens. AI is now moving beyond individual task support into structured workforce roles, where it carries responsibility across workflows, follows business logic, and executes within real enterprise systems. Gartner projects that by 2028, 33% of enterprise software applications will include agentic AI, up from less than 1% in 2024.

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