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Winners will be announced during the upcoming Sharjah Children’s Reading Festival
Sharjah, April 18, 2024
The Sharjah Book Authority (SBA) has introduced a new category: the ‘Young Adults’ category for the coveted Sharjah Children’s Book Illustration Award. Nominations are now being accepted, with submissions open until May 1st.
Young talents from across the UAE are invited to submit artworks that creatively interpret a book of their choosing to awards@scrf.com. The winners will be unveiled during the 15th edition of the Sharjah Children Reading Festival (SCRF), taking place from May 1-12 at the Expo Centre Sharjah.
The ‘Young Adult’ category of the Sharjah Children’s Book Illustration Award is designed to emphasise the importance of book illustrations and their impact on children’s reading experiences. By deepening their understanding of the written word, these illustrations encourage young readers to engage more deeply with the content of books.
The award aims to inspire young artists to showcase their talent by participating in a competition that not only enhances and complements the content of children’s and adolescent books but also recognises and supports exceptional talent. By giving them opportunities and integrating these young artists into the publishing industry, the award seeks to foster a new generation of illustrators who can contribute to the development of high-quality books for the youth.
Unique ability to visually capture the essence
Commenting on the new category, Khoula Al Mujaini, General Coordinator of SCRF, said: “We believe that young artists have a unique ability to understand and visually interpret the essence of stories in a way that speaks directly to the hearts and minds of their peers. Their perspective on the events of a story is distinct, allowing them to engage with the material in a deep and meaningful way. As a result, their illustrations are not only reflective of their personal experiences and insights but also add authenticity and allure to the books they illustrate. By encouraging young artists to participate in the Sharjah Children’s Book Illustration Award, we hope to provide a platform for them to showcase their talent and contribute to the development of high-quality children’s and adolescent books that resonate with young readers around the world.”
“Illustrations have been found to play an extremely important role when it comes to literature catered to the youth, going beyond mere aesthetic enhancement. They serve as essential educational and entertainment tools, significantly enhancing the reading experience for young readers. These visuals help develop comprehension and analytical skills, simplify complex storylines, and make the reading experience more engaging and enjoyable. By recognising and nurturing young talent, we reaffirm our commitment to fostering the abilities of young talents and future leaders in the publishing sector. The award aims to support the development of high-quality children’s and adolescent books that not only entertain and educate young readers but also contribute to their personal and intellectual growth,” Al Mujaini added.
Award categories and criteria
The award provides a platform for young artists aged 12 to 18 to showcase their talents in creating and designing book illustrations, and is divided into two age categories: 12 to 15 and 16 to 18, with a strict condition on the work being 100% original and not conflicting with the intellectual property rights of others.
To enter, participants must submit three illustrations for a book of their choosing, created using either manual or digital tools and techniques, and presented on paper no larger than A3 size. The award offers attractive prizes for the winners in both categories, with the top winners receiving AED 3,000, second-place winners receiving AED 2,000, and third-place winners receiving AED 1,000.
Those interested in competing should contact the SBA directly via the award’s official email: awards@scrf.com.
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Continue reading Axis introduces all-in-one audio-visual device for remote monitoring and communicationPUMA LAUNCHES MAJOR BRAND CAMPAIGN TO STRENGTHEN SPORTS PERFORMANCE POSITIONING
UAE, April 18, 2024 – Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world. The campaign conveys the brand’s unique connection with speed and invites everyone – professional and everyday athletes alike – to see the game like PUMA does.
PUMA was founded in 1948 by Rudolf Dassler who had the vision to create shoes that make athletes agile, nimble and fast – just like a puma. Over the last 75 years, PUMA has worked with the fastest athletes, clubs and federations in the world to create cutting-edge innovations that provide sporting excellence and victories that live forever in the memories of fans across the globe.
This year – through the globally featured Brand Campaign – PUMA is demonstrating how speed has always been deeply rooted in the brand’s DNA. Speed has always been PUMA’s vantage point. The desire to be faster and overtake others is in everyone’s nature. To go faster gives you joy and an adrenaline rush like no other. The passion for speed is simply universal. “See The Game Like We Do: FOREVER. FASTER.” means to see sports and sports culture differently and ultimately win in a way only the fastest can. In a way only PUMA can. PUMA has always been able to be the first to see the next play, quick to act on its instinct, and set the pace for others to follow. This is what enables us to see the game differently, challenge conventions and create moments that will live with us forever.
“Everyone dreams of having a superpower and speed is PUMA’s,” said Arne Freundt, CEO of PUMA. “Speed is the superpower how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone. Through our ability to bring speed to life, PUMA invites all people to break through their own limits, unlock their personal best and becoming a better version of themselves, allowing them to see the game like we do: FOREVER. FASTER.”
“Our new global brand campaign is PUMA’s biggest marketing investment ever,” said Richard Teyssier, Vice President Brand and Marketing. “It is the first time that PUMA has one single message – FOREVER. FASTER. – throughout the entire year and across all performance categories such as Football, Running, Basketball and Handball. The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”
“FOREVER. FASTER. – See The Game Like We Do” launches on April 10 and will be communicated across the entire media mix, such as Social Media, TV, PR, Out Of Home Media and Points of Sale worldwide. It will include a hero brand film and supporting creative assets with featured top athletes, such as Antoine Griezmann, Breanna Stewart, Christian Pulisic, Felix Streng, Jack Grealish, Javier “Chicharito” Hernández, Karsten Warholm, Kai Havertz, Lamelo Ball, Luis Suarez, Memphis Depay, Mondo Duplantis, Neymar Jr., Sergio Aguero, Shericka Jackson, Yaroslava Mahuchikh and many others. Later this year, PUMA will present dedicated brand videos and creative assets for The CONMEBOL Copa America, UEFA Euro 2024, and The 2024 Summer Olympics.
Brand film, long version: https://youtu.be/LRJP140fv3E
Brand film, short version: https://youtu.be/OmQGUQNQkwk
PUMA
Kseniia Iliushina
Global Brand PR Manager
| PUMA |
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
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