STRATEGIC PARTNERSHIP BETWEEN MIRAL AND MELT MIDDLE EAST TO PROMOTE YAS ISLAND, ABU DHABI GLOBALLY

December, 2023:

• The strategic partnership was signed by Melt Middle East CEO, Oweis Zahran and Taghrid Alsaeed, Executive Director of Group Communications and Destination Marketing at Miral and was also endorsed by Melt Chairman, Steve Harvey and Miral Group CEO, Mohamed Abdalla Al Zaabi.
• The partnership aims to elevate Yas Island’s international recognition as a premier leisure and entertainment destination by bringing forth a series of events and IP festivals featuring global celebrities and showcasing Yas Island and Abu Dhabi on a global platform.

Exciting projects are planned for the coming months under the umbrella of the strategic partnership between MELT Middle East and Miral. The first in a series of events is the Open Fire Food Festival by Steve Harvey set to take place at Yas Marina Circuit on the 24^th-25^th February. Tickets have gone on sale and it promises to be a gastronomist’s delight taking attendees through a culinary journey from around the world, with several celebrity chefs to be announced soon.  

Together, these two powerhouses are joining to create mutual synergies in a strategic partnership that was announced at the MELT ME Golf Classic Gala by Steve Harvey. The schedule of the series of events will be announced over the coming months with star-studded line of performers and celebrities and unique event concepts coming to Yas Island, Abu Dhabi soon.

ABOUT MELT ME

MELT Middle East, a strategic collaboration between Steve Harvey Global and OWS Capital, crafts unique experiences, IP festivals and campaigns for brands, institutions, and governments in the Middle East. MELT ME is committed to facilitating cross-cultural connections between the East and West cultures and it was instrumental in the Yas Island CIO campaign for Miral.

ABOUT MIRAL

Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, fostering connections through the power of shared experiences across leisure, entertainment, and tourism sector in Abu Dhabi and beyond. Miral plays a crucial role in contributing to positioning Abu Dhabi as a global tourism hub, with managing destinations like Yas Island, home to Abu Dhabi Grand Prix and award-winning world-class theme parks and experiences, as well as promoting Saadiyat Island. https://melt-mideast.com/index.html