Nothing Apparel Drop 1 Announced

Nothing, the London-based consumer tech brand, has announced the first of several Limited Drops for its inaugural Apparel collection. The first two pieces will be available to purchase on nothing.tech from 11:00 GMT on Thursday 7 December and at Nothing Store Soho.

GCC customers can get there hands on the Limited First Drop exclusively at the Nothing Pop-up in Soledxb festival,  from 8-10 December and from 11th December onwards at FRAME Boutique till stock last.

An ode to the 1970s IBM factory floor, the Labcoat embodies Nothing’s founding design principle: transparency.

Product details below:

– Regular fit and thigh length

– Multiple pockets with zip closures

– Back bottom hem vent for mobility

– Right chest pocket with multiple compartments and zip closure

– Inside adjustable waist with drawstring

– Hanger loop at back neck

– YKK Natulon zippers made from recycled materials including PET bottles. Yarn used in the tape is made from 99% post-consumer recycled material.

– Global Recycled Standard (GRS)

– 100% biodegradable plant-based packaging

To top things off, there is the Transparent Cap (one size) that pairs effortlessly with Nothing’s Transparent Labcoat (available in small, medium, large, and extra-large sizes).

Conceptualised with teenage engineering, Nothing Apparel is focused on quality-driven wardrobe staples designed to withstand the test of time, featuring a line of caps, coats, tracksuits and more.

The Transparent Cap will be sold at 149AED and the Transparent Labcoat at 699AED. 

Further Apparel drops will be announced in 2024. Apparel will be available in all current markets where Nothing sells direct to consumer on nothing.tech.

A full selection of images and the campaign video can be found HERE.

————————————–

About Nothing

Nothing is here to make tech fun again. Founded in 2020, their debut smartphone, Phone (1), made Time Magazine’s prestigious “Best Inventions of 2022”. Through cutting-edge design and user interface innovation, the London-based company is creating an alternative ecosystem of tech products for the young and creative. Nothing’s products are developed in close collaboration with their community, which includes over 8,000 private investors, and are crafted with sustainability at the forefront

 In 2023, the company launched Phone (2) with wide acclaim from community, media and design enthusiasts alike, and exceeded the two million units shipped milestone across their product range.