February 09, 2026 – Snowflake, the AI Data Cloud company, today announced new product innovations that provide enterprises with easy-to-use tools, an interoperable environment, and trusted AI agents so they can move data and AI projects from idea to production faster.
February 02, 2026 – Snowflake, the AI Data Cloud company, today announced the appointment of Dayne Turbitt as Senior Vice President for Europe, the Middle East, and Africa (EMEA). Dayne will lead Snowflake’s EMEA go-to-market operations by building on the company’s strong momentum within the region and helping customers accelerate AI adoption.
Dayne most recently served as the Managing Director for EMEA at global business planning and decision intelligence company Anaplan, having held this role since February 2023. Dayne brings more than 25 years of experience in enterprise technology sales and leadership across international markets, and previously spent twelve years at EMC and Dell Technologies, where he held a series of senior leadership positions.
Continue reading Dayne Turbitt Joins Snowflake to Lead EMEA Business to Continued SuccessDubai, UAE – 23 January 2026 – Snowflake, the AI Data Cloud company, has announced the general availability of Snowflake’s AI Data Cloud on the Amazon Web Services (AWS) Middle East (UAE) Region, enabling customers to unlock deeper data insights powered by AI to drive business innovation. The regional cloud expansion builds on the strong partnership momentum between Snowflake and AWS, with Snowflake doubling its transaction growth in AWS Marketplace YoY to exceed $2 billion in global sales in a calendar year.
The UAE has been one of the countries to most decisively embrace AI as a driver of economic growth, with its National AI Strategy 2031 emphasizing talent development, innovation, and robust digital infrastructure. To support and further the goals of the strategy, there has been a strong demand for secure and governed data environments that enable tangible data and AI adoption across industries. Snowflake’s deployment on the AWS Middle East (UAE) Region, the latest development in a long-term partnership with AWS, addresses this need by bringing customers closer to their data, for reduced latency, enhanced performance and support in meeting data residency requirements.
Continue reading Snowflake launches AWS deployment in UAE, building on its $2 billion sales in AWS MarketplaceFlagship Snowflake and Palantir customer Eaton is leveraging the integration to deliver enhanced business outcomes and streamline enterprise-wide governance
UAE – November 25, 2025 – Snowflake (NYSE: SNOW), the AI Data Cloud company, and Palantir Technologies Inc. (NASDAQ: PLTR), the industry leading provider of enterprise operating systems, today announced a new partnership that integrates Snowflake’s AI Data Cloud with Palantir Foundry and Palantir Artificial Intelligence Platform (AIP). With this partnership, customers in the commercial and public sectors will be able to build more efficient and trusted data pipelines, faster data analytics, and AI applications. With the expanded integration between Foundry and Snowflake Iceberg Tables, joint customers can achieve bidirectional, zero-copy interoperability.
Ted Mabrey, Global Head of Commercial at Palantir Technologies
Continue reading Snowflake and Palantir Announce Strategic Partnership for Enterprise-Ready AI & AnalyticsNew partnership empowers organizations with access to rich data insights required to power AI apps that accelerate business outcomes
November 7, 2025 – Snowflake (NYSE: SNOW), the AI Data Cloud company, and SAP SE, a global leader in enterprise applications and business AI, today announced a new collaboration to enable organizations to seamlessly leverage Snowflake’s AI Data Cloud and SAP Business Data Cloud (BDC) with semantically rich data. The joint effort will make Snowflake’s data & AI platform available as a SAP solution extension for SAP BDC customers. The new offering, SAP Snowflake solution extension for SAP Business Data Cloud, unites SAP’s deep expertise in mission-critical business processes and semantically rich data with Snowflake’s unified platform capabilities for building AI and machine learning solutions. SAP and Snowflake are also enabling zero copy sharing between SAP BDC and Snowflake to help customers get richer insights, build enterprise-grade intelligent applications and unlock AI-powered innovation that fuels business transformation.
Continue reading SAP and Snowflake Unleash the Power of Data and Enterprise AI Across the Business Data Fabric
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