Kia partners with The Waste Lab to launch ‘Cycle of Life’ campaign tackling food waste

March 22, 2023, Dubai, United Arab Emirates – Kia Corporation is partnering with Dubai-based start-up, The Waste Lab, to launch a three-stage GCC operation transforming food waste into healthy compost. The partnership, due to commence from the beginning of Ramadan, aims to cut food waste during the holy month and raise awareness about the importance of adopting sustainable practices today.