Dubai, UAE – [7 January 2026] – HONOR, a leading global AI device ecosystem company, has announced the upcoming opening of its new HONOR Experience Store at BurJuman Mall Dubai, further strengthening the brand’s retail presence in Dubai and bringing its immersive AI Smart Living experience closer to consumers.
Located at Level 2, Lobby A, BurJuman Mall, the new store will officially open its doors on 9 January, offering customers an interactive space to explore HONOR’s latest innovations across smartphones, laptops, tablets, wearables, and AI-powered IoT devices. Designed as a next-generation retail destination, the HONOR Experience Store invites consumers to engage with technology through hands-on discovery, live demonstrations, and personalized in-store experiences.
Opening coincides with HONOR Magic8 Pro pre-orders, reinforcing strong consumer momentum, as the pre-orders recorded strong performance across the UAE with a notable 58% increase compared to the previous generation.
Dubai, UAE – 22 December 2025 – HONOR, a global AI device ecosystem company, today announced the official opening of its flagship HONOR Experience Store (HES) at Dubai Mall, marking a major milestone in the brand’s retail and experiential strategy in the UAE.
Strategically located in one of the world’s most iconic retail destinations, the new HONOR Experience Store has been designed as an immersive AI Smart Living hub, bringing together retail, innovation, and experiential discovery under one roof. Thegrandopeningcoincides with the HONOR Magic8 Pro pre-order pickup day, creating a defining moment that unites flagship retail growth, product momentum, and direct consumer engagement at a single destination.
Debo Zhang, General Manage HONOR GCC, said: “The official opening of our flagship HONOR Experience Store at Dubai Mall marks a significant milestone for HONOR in the UAE and reflects our long-term commitment to building immersive, consumer-centric experiences as we continue to strengthen our position as a reliable and trusted brand in the market. Launching this store alongside the HONOR Magic8 Pro pre-order pickup makes the moment even more meaningful, and we are delighted by the strong pre-order response, which underscores growing consumer confidence,as we continue to grow our position as a reliable and trusted brand among consumers in the UAE.”
A New Retail Benchmark for AI Smart Living
The Dubai Mall HONOR Experience Store introduces a next-generation retail environment that redefines how consumers engage with technology. The space features dedicated immersive zones showcasing HONOR’s full ecosystem, including smartphones, tablets, laptops, wearables, and connected AI-powered lifestyle solutions.
A regional platform elevating the next generation of night creators across the Middle East
Dubai, UAE – 16 December 2025 –HONOR, a global AI device ecosystem company,today announced the launch of “CHASE YOUR LIGHT”, a flagship regional photography activation celebrating night storytelling and championing the next generation of creators across the Middle East. Built around the industry-leading night-imaging capabilities of the HONOR Magic8 Pro, the activation spans the UAE, Saudi Arabia, Kuwait, and Iraq, uniting artistic collaboration, community learning, cultural discovery, and the region’s first large-scale night-photography competition.
[Dubai, UAE – November 5, 2025] – HONOR, the leading global AI Ecosystem company, unveils its latest campaign film, “Everyday Heroes”– a cinematic tribute to resilience, courage, and the human spirit. The short film marks the launch of the HONOR X9d – the Unbreakable AI Smartphone – a device designed to endure challenges and keep people connected even in the most demanding conditions.
Through this campaign, HONOR continues its mission to merge innovation with emotion, celebrating individuals who reflect the brand’s belief in human-centric technology and everyday strength. The film tells the story of a high-altitude window cleaner — an unsung hero whose daily work symbolizes perseverance and optimism.
Dubai, UAE – [14.10.2025] –HONOR, a global leading AI device ecosystem company has concluded its first-time participation at GITEX Global 2025, where the brand captivated visitors with its AI-powered innovations and showcasing its leadership in human-centric technology.
From immersive experiences to strategic collaborations, HONOR demonstrated how smart devices, AI solutions, and forward-thinking partnerships are shaping the future of digital transformation across the UAE and the GCC.
“Our participation at GITEX GLOBAL 2025 reinforces HONOR’s position as a global AI ecosystem leader with a human-centric approach — one that bridges smart devices, AI services, and cross-OS connectivity to enable smarter, more connected living,” said Debo Zhang, General Manager of HONOR GCC. “We are also extending this vision beyond technology into real-world experiences. This month, we will open our new experience store at the iconic Dubai Mall, designed as an AI Smart Living Innovation Hub- a space where cutting-edge innovation meets cultural inspiration.”
UAE News 24/7 