Four ways AI will change the future of society
The uses of technology and AI for business are endless and fascinating, but when you zoom out, what are the real implications for society? Here’s how some of Salesforce’s top minds see 2024 playing out.

1. AI will be used as a force for good, but only with equitable access.
“AI presents a massive and exciting opportunity for purpose-driven organizations to better serve their communities – but adopting this technology will require funding and expertise that many resource-constrained organizations lack. This will be a critical new endeavor for the philanthropic community: ensuring equitable access to AI for the nonprofits that are tackling the world’s toughest social and environmental challenges.” – Becky Ferguson, CEO, Salesforce Foundation, and SVP of Philanthropy, Salesforce
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