The Holy Month continues to drive a significant spike in mobile app engagement and revenue across the Middle East

Shopping and Finance apps once again lead the charge

Dubai, United Arab Emirates – April 02, 2025 – As brands across the region continue to compete for consumer attention during the Holy Month, new data fromAppsFlyer, the global leader in marketing measurement, attribution, and data analytics, reveals another year of dramatic growth in mobile app engagement, installs, and revenue across the Middle East — as marketers double down on seasonal campaigns to capture user attention during this critical commercial period.

AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and Social Platforms

New initiative scales privacy safe audience enrichment, targeted advertising, and closed-loop measurement 

Dubai, United Arab Emirates – June 25, 2024 –AppsFlyerhas announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps brands, commerce media networks, and social platforms with multiple use cases, such as audience analysis and targeting, that enable trust and data-enriched customer personalization necessary for business growth.