Dubai, United Arab Emirates – June 10, 2025 – Four years since the launch of Apple’s App Tracking Transparency (ATT) framework, AppsFlyer’s latest data shows that privacy and performance are no longer opposing forces in the mobile marketing ecosystem — especially in dynamic markets like the UAE. Across industries and regions, advertisers are not only adapting but thriving in a consent-driven, privacy-first environment.

Globally, opt-in rates have steadily risen since ATT’s debut in April 2021, with almost 50% of users now consenting to tracking — up 10% since launch. The data suggests that when presented with transparency and value, users are increasingly willing to participate in data sharing.

The Holy Month continues to drive a significant spike in mobile app engagement and revenue across the Middle East

Shopping and Finance apps once again lead the charge

Dubai, United Arab Emirates – April 02, 2025 – As brands across the region continue to compete for consumer attention during the Holy Month, new data fromAppsFlyer, the global leader in marketing measurement, attribution, and data analytics, reveals another year of dramatic growth in mobile app engagement, installs, and revenue across the Middle East — as marketers double down on seasonal campaigns to capture user attention during this critical commercial period.

AppsFlyer Collaborates with AWS on Data Collaboration Platform for Commerce Media Networks and Social Platforms

New initiative scales privacy safe audience enrichment, targeted advertising, and closed-loop measurement 

Dubai, United Arab Emirates – June 25, 2024 –AppsFlyerhas announced the expansion of its AppsFlyer Data Collaboration Platform (DCP) offering for brands and commerce media networks through an integration with AWS Clean Rooms from Amazon Web Services (AWS). Leveraging AWS Clean Rooms helps brands, commerce media networks, and social platforms with multiple use cases, such as audience analysis and targeting, that enable trust and data-enriched customer personalization necessary for business growth.