New AppsFlyer data shows Short Drama emerging as one of the UAE’s fastest-growing subscription categories and a top destination for Android ad spend, signalling a shift in how audiences consume and pay for mobile content

Dubai, United Arab Emirates — April 01, 2026 — AppsFlyer, the Modern Marketing Cloud, has released its State of Subscriptions for Marketers 2026 report, revealing a sharp shift in consumer behaviour in the Middle East, where the rapid rise of Short Drama apps is reshaping both content consumption and marketing investment strategies.

Dubai, United Arab Emirates – March 11, 2026 – AppsFlyer, the Modern Marketing Cloud, has announced the appointment of Alexia Nakad as General Manager, Western Europe and the Middle East. In this newly created role, Nakad will lead AppsFlyer’s growth and strategic expansion across Western Europe and the Middle East, as the company accelerates its omni-channel and data collaboration strategy across the region.

AppsFlyer Appoints Alexia Nakad as General Manager, Western Europe and the Middle East

The appointment represents a key step in AppsFlyer’s continued evolution as the Modern Marketing Cloud, helping brands unify measurement, data collaboration, and activation across increasingly complex digital ecosystems.

New report with Sensor Tower and M+C Saatchi Performance reveals how brands can turn the world’s biggest soccer tournament into measurable growth, before, during, and long after the final whistle

Sarah Maina, Regional Manager, France and Middle East at AppsFlyer

Dubai, United Arab Emirates — March 02, 2026 –AppsFlyer, the Modern Marketing Cloud, today announced the release of Scoring Big: The Complete Marketer’s Guide to the World’s Biggest Soccer Event, a new report created in collaboration with Sensor Tower and M+C Saatchi Performance.

State of Gaming for Marketers 2026 reveals how AI-driven scale, global UA spend, and China-based publishers are reshaping mobile gaming competition

Dubai, United Arab Emirates – January 15, 2026 – AppsFlyer, the Modern Marketing Cloud, has released the State of Gaming for Marketers 2026, an in-depth analysis of how AI, creative scale, and rising paid pressure reshaped mobile gaming marketing in 2025. Drawing on AppsFlyer data, the report examines how studios adapted as marketing activity expanded faster than player attention.

AppsFlyer advances its evolution into the Modern Marketing Cloud, the foundation for unified, measurable, autonomous marketing in the AI era

Dubai, United Arab Emirates – November 19, 2025 –  AppsFlyer, has announced the launch of eight new products designed to help businesses transform complex data into clarity and growth. The announcement underscores AppsFlyer’s evolution from mobile attribution pioneer to Modern Marketing Cloud that breaks down silos across omnichannel measurement, deep linking, data collaboration, and autonomous AI workflows to enable brands to make smarter decisions, faster. 

“The Modern Marketing Cloud represents the next evolution of our mission, uniting measurement, data collaboration, and AI into one trusted, privacy-first platform,” said Oren Kaniel, CEO and Co-founder of AppsFlyer. “For over a decade, we’ve helped marketers adapt through the mobile and privacy revolutions. Now, in the AI era, we’re empowering them to go beyond optimization, to achieve truly autonomous growth.”