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Sheikha Bodour Al Qasimi leads SBA’s strategic vision at fourth board meeting

Sharjah Book Authority sets course for global leadership in cultural and publishing innovation

Sharjah, April 13, 2025

Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), recently presided over the Authority’s fourth Board of Directors meeting. The session, attended by board members, executives, and representatives from various departments within the Authority, reviewed significant milestones and outlined strategic plans to drive innovation, enhance institutional performance, and fortify Sharjah’s position as a premier cultural and publishing hub.

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Beauty

Pharm, a Premium Italian Beauty Brand, Launches in the UAE

Dubai, UAE – 14 April 2025 – Medena Pharm, a premium beauty brand proudly Made in Italy, has officially launched in the UAE, marking its entry into one of the region’s fastest-growing luxury skincare markets. With its distinctive blend of nature, science, and emotional wellMedena -being, Medena Pharm introduces a new standard of skincare rooted in quality, authenticity, and self-care.

Founded by Italian beauty entrepreneur Serena, Medena Pharm is positioned not just as a cosmetics brand, but as a holistic beauty philosophy. Designed for women who seek effective, high-quality skincare solutions with a mindful and empowering approach, the brand emphasizes transparency, innovation, and uncompromised product integrity.

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Education

Greenpeace MENA, Ajman University, and UAE Universities Climate Network Celebrate ‘Wellbeing Economy Award’ Winners

The award recognised research young visionaries that go beyond traditional economic metrics to highlight innovations contributing to sustainable development in the UAE

UAE, April 11, 2025 – Greenpeace MENA, in collaboration with Ajman University, and the UAE Universities Climate Network, unveiled the winners of the ‘Wellbeing Economy Award,’ a pioneering initiative that honours transformative contributions of young researchers and innovators toward sustainability and innovation in the UAE and Gulf region. Under the theme ‘The Future is Sustainable,’ the Wellbeing Economy Award ceremony showcased the exceptional work of emerging researchers, academics, and visionaries. Their efforts not only resonate with UAE’s ambitious sustainability goals, but also offer actionable solutions poised to shape global policy dialogues.

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Real Estate

IPS 2025 Set to Open Tomorrow at Dubai World Trade Centre, Organised by Dubai Land Department

Dubai, United Arab Emirates – April 13, 2025: The 21st edition of IPS 2025 Show will officially open tomorrow, Monday, April 14, at Dubai World Trade Centre, which organised by Dubai Land Department.

The event aligns with the objectives of the Dubai Real Estate Strategy 2033, which seeks to reinforce the city’s global standing as a hub for sustainable real estate investment while fostering an ecosystem of innovation and competitiveness within the sector.

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Entertainment & Celebrity

Celebrate Vishu festival with blockbuster movies on Asianet ME

This Vishu, celebrate with Asianet ME, your ultimate entertainment destination, as it airs a spectacular lineup of blockbuster movies and special programs that promise non-stop entertainment for viewers across the Middle East. The celebrations kick off with exciting content on both Saturday, April 13, and Sunday, April 14 (Vishu Day), featuring action, drama and comedy

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