Sharjah Children Reading Festival

A festival for every child: Inside the inclusive, multilingual, multisensory world of SCRF 2025

From handmade crafts and Turkish ice-cream tricks to books, food, shows, and inclusive activities for people of determination, Sharjah Children’s Reading Festival brings a full cultural experience for everyone

Sharjah, May 1, 2025

Whether you’re a young comic book lover, a mystery solver in the making, or a fan of K-pop idols, this year’s Sharjah Children’s Reading Festival (SCRF) –  being held at the Sharjah Expo Centre until May 4 – has something for every child with every interest, ability and imagination.

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Sharjah Children Reading Festival

Is the tradition of bedtime stories fading away?Expert panel reflects at SCRF 2025

Canadian Rukhsana Khan and Saudi Amal Muhammad Ibrahim Al-Hanqari tell the audience all about the emotional, developmental, and cultural values of bedtime storytelling — and why it must be protected in today’s tech-saturated homes


Sharjah, May 1, 2025

The age-old tradition of bedtime storytelling came under the spotlight at the Sharjah Children’s Reading Festival (SCRF) on Wednesday, as two leading storytellers got together to explore whether the soothing bedtime story is becoming a casualty of modern digital distractions and packed family schedules.

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Sharjah Children Reading Festival

Media is not a distraction but a tool for creativity, SCRF 2025panel of leading writers agrees

At the Sharjah Children’s Reading Festival, media experts stressed that digital platforms can be spaces for education and artistic expression with proper supervision

Sharjah, May 1, 2025

Children are creative powerhouses, not the media that they turn to, and hence channelling them in the right direction in a way that they utilise their potential in positive and responsible ways is important, said a panel of journalists and authors during the session “Turning Media into a Creative Superpower” at the Sharjah Children’s Reading Festival (SCRF 2025).

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Entertainment & Celebrity

Yalla TV Unveils “Yalla Green Mobility” – A Step Towards Sustainability and UAE’s Net Zero 2050

Yalla TV, the UAE’s leading media house , proudly announces the launch of Yalla Green Mobility — a wide-reaching initiative reaffirming its commitment to sustainability and supporting the UAE’s Net Zero 2050 strategic vision.

As the country accelerates its path toward a more sustainable future, Yalla Green Mobility aims to inspire change by promoting awareness, community engagement, and eco-innovation. The initiative reflects a deep-rooted belief that the media can be a catalyst for meaningful environmental transformation, and not merely a passive observer.

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Featured

Behavioural Exchange 2025 Kicks Off in Abu Dhabi

Abu Dhabi, 30 April 2025: Under the patronage of His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development and Martyrs’ Families Affairs, the first day of the Behavioural Exchange 2025 (BX2025) kicked off with the participation of over 500 regional and international experts, under the theme “New Frontiers in Behavioural Science.”

Hosted for the first time in the region, the event brought together policymakers, researchers, and government practitioners to explore how behavioural insights can help address today’s most pressing social, economic, and environmental challenges.

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