Fashion & Trends

Mall of the Emirates set to turn heads with live fashion stunt to launch Spring Summer 25 collections

  • Experience fashion like never before this weekend at the FASHION DOME, your place to access true luxury – featuring live models, shoppable looks, and unforgettable runway moments in a luxurious setting.

Dubai, UAE; 30 April 2025: Mall of the Emirates is bringing fashion to life in the most dynamic way yet. This Friday, May 2 and Saturday, May 3, the iconic FASHION DOME, your place to access true luxury, will transform into a live runway experience, unveiling the latest Spring/Summer 2025 collections in true MOE style.

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Business & Investments

Idealz Holding Launches Winnrz in the UK and Goes Live with Idealz in Mexico

Dubai, UAE – May 2025: Idealz Holding, the Dubai-based parent company behind a portfolio of innovative, tech-enabled Shop & Win ventures, has officially expanded into the United Kingdom and Mexico. This milestone marks the launch of Winnrz, a new brand tailored specifically for the UK market, and the introduction of Idealz in Mexico through a strategic partnership agreement with the Fajer family, signed in 2024.

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Technologies

AppsFlyer’s 2025 Creative Report Reveals How AI and Emotion Drive Creative Performance

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention.

Dubai, United Arab Emirates – April 30, 2025 – AppsFlyer has released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers across mobile advertising. 

Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In Gaming, the top 2% of creatives still drive a dominant 53% of total ad spend, while in Non-Gaming, that figure drops to 43%. This 10-point gap signals a shift toward broader creative testing, fatigue mitigation, and audience segmentation. 

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Education

Nahyan bin Mubarak Al Nahyan Inaugurates “GETEX 2025” in Dubai

Dubai, 01 May 2025 – His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Tolerance and Coexistence, inaugurated the new edition of the Global Education and Training Exhibition (GETEX 2025) this morning at the Dubai World Trade Centre. The event, recognized as the UAE’s most attended education and training exhibition this year, serves as a leading platform for education and professional development, bringing together local and international academic institutions. The exhibition will continue until May 2.

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Real Estate

GJ Properties Strengthens Ajman Presence with Landmark Projects at Real Estate Investment Exhibition 2025

Successful participation draws strong investor interest; Exclusive offers spark high engagement among buyers and brokers

Ajman, UAE – May 1, 2025: GJ Properties, a leading name in the Northern Emirates’ real estate landscape concluded a successful showcase at the Ajman Real Estate Investment Exhibition 2025, held from April 29 to May 1 at the Emirates Hospitality Center, Ajman. The event highlighted six of the company’s landmark developments, drawing significant attention from investors, brokers, and end-users alike.

As one of the UAE’s fastest-growing real estate hubs, Ajman is attracting investors with its affordable luxury offerings, strategic location, and investor-friendly policies. The emirate is fast becoming a preferred destination for buyers seeking high returns and long-term value in a stable market.

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