Sports & Recreations

MENATech Entertainment powers Middle East’s esports rise with education, tournaments, and national collaboration

Dubai, UAE, July 22, 2025 – As the Middle East cements its place on the global esports map, MENATech Entertainment (a GGTech company), an international esports and gaming company, is playing a central role in accelerating the region’s digital entertainment ambitions. With Saudi Arabia and the UAE leading government-backed strategies to grow gaming into a multi-billion-dollar sector, MENATech is bridging global best practices with local talent development, grassroots tournaments, and strategic partnerships.

Saudi Arabia’s National Gaming and Esports Strategy projects US$13.3 billion in economic impact by 2030. As part of its broader 2030 economic transformation, the Kingdom plans to create 39,000 esports-related jobs, driven by large-scale investments and a national push to become a global hub for competitive gaming. Meanwhile, the UAE’s Dubai Programme for Gaming 2033 aims to position the city among the world’s top 10 gaming hubs by 2033, contributing $1 billion to GDP and creating 30,000 new jobs. These initiatives have created fertile ground for companies like MENATech to scale up their impact.

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Shopping & Promotions

7UP launches summer campaign, new flavour

  • As temperatures rise during the hottest weeks of the year, 7UP® brings new flavors and chill experiences that leave consumers feeling super duper refreshed in the summer heat.
  • ‘7-Days of Super Duper Summer’ social stunt brings a snowy surprise to scorching cities across the region.

Friday, 18th July 2025 – This summer, 7UP adds more variety with Mint Mojito – blending lemon-lime fizz and mint – launching in Egypt, Pakistan, Saudi Arabia, Kuwat, India and the UAE. In the UK, 7UP Pink Lemonade brings a zesty mix of lemon-lime and raspberry for a fresh twist on a sweet classic. Also, as the temperature rises here, 7UP has launches 7UP’s ‘7 Days of Super Duper Summer’ campaign taking over social media feeds with surprising computer-generated imagery content that transports the viewers to a refreshing snow-filled oasis.

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Real Estate

Dubai land Department recognises 10 real estate firms surpassing Emiratisation goals under the ‘Dubai Real Estate Broker Programme’

  • Mohammed Ali Al Badwawi: “We remain committed to expanding the programme and enhancing its impact in building a more balanced and sustainable real estate market.”

Dubai, United Arab Emirates, 17 July 2025: In a move that reflects Dubai’s commitment to promoting professional empowerment and the active participation of Emiratis in key economic sectors, Dubai Land Department (DLD), represented by the Real Estate Regulatory Agency, organised a special ceremony to honour the real estate brokerage firms most dedicated to hiring UAE nationals, as part of the ‘Dubai Real Estate Broker Programme.’

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Automibiles & Motoring

START YOUR ENGINES: OMODA & JAECOO HIT TOP GEAR WITH BRAND ACTIVATION AT MARINA MALLIN ABU DHABI

MAHY Khoory Automotive drives OMODA & JAECOO Launch at Marina Mall Abu Dhabi

Abu Dhabi, UAE – The automotive scene in the capital just shifted into top gear. MAHY Khoory Automotive, the exclusive distributor of OMODA and JAECOO in Abu Dhabi and the Western Region, is revving up excitement with the continuation of its dynamic in-mall brand activation – this time itsat Marina Mall, one of the city’s most iconic lifestyle destinations.

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Business & Investments

BurjX Secures FSRA License, Launches ADGM-Regulated Trading Platform with 100+ Digital Assets

Abu Dhabi, UAE – 21stJuly, 2025

BurjX, the UAE-born digital asset trading platform, has officially secured its Financial Services Permission from the Financial Services Regulatory Authority (FSRA) of ADGM, the international financial centre of Abu Dhabi, the Capital of the UAE, for brokerage and custody activities.

In a landmark achievement, BurjX becomes a fully regulateddigital asset brokerage platform to offer and support trading of over 100 digital assets, setting a new standard for market access, regulatory depth, and product breadth in the region.

The UAE’s cryptocurrency market is projected to generate US$395.9 million in revenue in 2025, with the user base expected to reach 3.88 million by 2026.

With nearly one-third of the population set to own crypto within the next year, the UAE ranks among the highest adoption rates globally. BurjX is setting the benchmark for what a regulated, homegrown platform can be.

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