Key takeaways:
- Almost 70% of KSA consumers would be interested in shopping at a discount grocery retailer, or already shop there
- Personalization is a differentiation opportunity in KSA, with more than 60% of survey respondents saying they would be interested in personalized offers
- 90% of respondents deliberately look for fruit & vegetables produced in KSA when shopping
- Saudi customers are four times more excited about AI services than their US counterparts
- Retailers need to revisit their relationship with suppliers and put the customer at the center of assortment, space, price and promotion decisions to win in the market
Riyadh, Kingdom of Saudi Arabia, July 15, 2024 – A major new report from Oliver Wyman, a global management consulting firm and a business of Marsh McLennan (NYSE: MMC), has identified key trends, opportunities and potential challenges in the Kingdom of Saudi Arabia’s grocery retail sector.
Continue reading Beyond coverage, crafting a unique grocery experience is a survival imperative, according to new report from Oliver Wyman




