Business & Investments

The Business Decision Makers’ Mindset report launched by CNN International Commercial

Global Business leaders are optimistic about growth and focused on cybersecurity, AI, sustainability, brand image and international outlook

The Business Decision Makers’ Mindset report launched by CNN International Commercial

A global report on what drives business decisions was launched by CNN International Commercial (CNNIC). Almost 2,000 company leaders across 14 different countries, including over 150 from UAE and Saudi Arabia, were surveyed by B2B International to reveal their motivations, fears and priorities which feature in The Business Decision Makers’ Mindset whitepaper.  

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Business & Investments

Yardstick Marketing Secures Tally Solutions’ PR Mandate for the GCC Region

Tally Solutions awards the PR mandate to Yardstick Marketing to enhance the former’s communication and brand presence as it expands its operations in the GCC region.

30thJuly2024, Dubai, UAE — Yardstick Marketing, an integrated marketing solutions company with a global presence in over 60 countries through its affiliation with the International Public Relations Network (IPRN), is pleased to announce that it has been awarded the PR mandate for Tally Solutions, a leading technology company providing Business Management Software for small and medium businesses globally.

Through this partnership, Yardstick Marketing will support Tally Solutions in reaching MSMEs, and the start-up community in the Middle East market through a robust communications strategy. The collaboration will integrate Yardstick Marketing’s comprehensive PR and communication offerings with Tally’s industry-leading software solutions, creating a synergy that promises sustained success and growth in the marketplace.

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Technologies

Cisco Highlights the Utmost Importance of Cybersecurity in the Age of AI

Cisco unveiled key insights into the evolving cybersecurity threat landscape, emphasizing the need for a united front between technology companies and governments. As cyber threats become increasingly sophisticated, Cisco advocates for the development of advanced AI detection systems to ensure a safer online environment for all.

Despite ongoing efforts from both public and private sectors to detect and mitigate the effects of AI-powered disinformation, the consequences are no longer theoretical. This was evident inCisco’s recent Cybersecurity Readiness Index,where 85% of UAE respondents anticipated a cybersecurity incident disrupting their business within the next 12 to 24 months. Additionally, 52% of those affected by such incidents reported costs of at least $300,000. The urgency of leveraging AI capabilities has never been greater.

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Shopping & Promotions

DSS DAILY SURPRISES BRINGS INCREDIBLE BARGAINS IN FINAL WEEK OF ONE-DAY-ONLY OFFERS

Dubai, United Arab Emirates, 31July 2024:There’s still time for Dubai residents and visitors to bag their favourite brands at phenomenal prices this Dubai Summer Surprises (DSS) with exclusive, one-day-only discounts during the final week of the DSS Daily Surprises. Running until 4 August, shoppers can indulge in spectacular shopping sprees all week and enjoy incredible deals across fashion, accessories, fragrances, sports gear and apparel, home furnishings, and much more.

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Technologies

Red Hat’s Partner Program: Catalyst for AI and virtualisation growth in GCC region

By Burak Borhan, Regional Director, Head of Middle East and Africa Partner Ecosystem

Currently, the Gulf Cooperation Council (GCC) countries, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE, are increasingly investing in AI and virtualisation technologies as well as leading the way in technological innovations. This focus on cutting-edge technologies seamlessly aligns with digital transformation strategies of the partner program launched by Red Hat, a leading provider of open-source software solutions.

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